Pakistan

Consumers in Pakistan are gradually shifting towards premium and branded edible oils. This trend is driven by the perception of higher quality and safety associated with branded products. Premium oils, such as extra virgin olive oil, are becoming…

The cooking ingredients and meals industry in Pakistan is navigating a challenging landscape shaped by inflationary pressures. As inflation rises, consumers are becoming increasingly price-sensitive, prompting a shift towards more cost-effective…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

The number of households is set to increase moderately in Pakistan over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 19.9%, elevating living costs.…

In 2022, Pakistan’s urban landscape witnessed significant developments, with Karachi maintaining its position as the most populous city, driven by net migration and a growing urban population trend. Peshawar emerged as a digital hub, boasting high…

Despite the difficult economic conditions, including spiralling inflation and local currency devaluation, wound care is expected to registered moderate constant value growth. With society opened up fully, post pandemic lockdowns, there are more minor…

In Pakistan, the messaging around weight management and wellbeing focuses on overall health and wellness. While players also target overweight and obese consumers, many leading competitors focus their messaging on overall health, rather than just…

Value sales for vitamins are sizeable in Pakistan and continue to register healthy value growth. Multivitamins are expected to register the highest current value growth in 2023 and also account for the majority of value sales. Consumers appreciate…

While the birth rate in Pakistan is falling, it remains amongst the highest in the world. The high birth rate and increasing health- and hygiene-awareness drive significant growth in paediatric consumer health. However, while parents are becoming…

Herbal/traditional products are expected to register healthy current value and volume growth in 2023. Consumers are becoming concerned about the side effects of other OTC consumer health products. They appreciate the natural properties of…

There is an Increasing prevalence of digestive problems in Pakistan due to sedentary lifestyles and increased consumption of processed food, which in turn is driving demand for digestive remedies. Popular digestive remedies include antacids,…

Value sales for dietary supplements continue to be low in Pakistan and significantly lower than for vitamins. However, it is expected to register healthy growth in 2023, as wealthier consumers take increasingly take a preventative approach to their…

Skin diseases across all age groups continues to drive growth for dermatologicals. Skin diseases are common in rural areas due to poor hygiene and in urban areas due to overcrowded neighbourhoods, with many having no access to proper sanitary…

As people become more aware of the importance of self-care, there is a growing demand for OTC medications to treat cough and cold. Access to healthcare is limited and as such it is easier to buy OTC medications. Therefore, despite the increase in…

Pakistan’s economy continues to struggle and the government secured a further USD3 billion bailout with the IMF in July 2023, avoiding an impending default. Inflation continues to be very high and is being driven by several factors, including…

Analgesics is expected to register moderate constant value growth in 2023. In spite of continuing very high inflation, volume growth is also expected to be healthy, and is supported by continuing population growth. Price limits on analgesics is also…

A high proportion of yoghurt sales in Pakistan have traditionally been accounted for by unpackaged products. but the rapid urbanisation being witnessed across Pakistan is driving the trend towards packaged yoghurt, with sales rising throughout urban…

Coffee whiteners remains the dominant category of other dairy in Pakistan and this is due to the very widespread use of these products as coffee and tea whiteners in southern regions of Pakistan. Tea is a very popular hot drink in Pakistan and it is…

The drinking milk category is faced with multiple challenges in 2023, in the shape of inflationary-led price hikes, expensive raw materials and high rates of taxes on packaged milk products. Pakistan is the fourth largest milk-producing country in…

Stubborn inflation and price rises remained a key trend in 2023, as in the previous year, taking its toll on the buying power of consumers in Pakistan. Retail volume sales have been affected alongside the performance of dairy manufacturers. In…