Pakistan

There has been a shift in consumption patterns in Pakistan, as rapid urbanization and exposure to western cultures has filtered into Pakistan. The introduction of a variety of flavours and sugar-free gum options is expanding the appeal of chewing…

Demand for chocolate confectionery in Pakistan remains robust in 2023, despite the every-increasing rate of inflation. Soaring raw material and production costs are forcing manufacturers to look at ways to reduce unit costs. Many have shifted towards…

In 2022, retail in Pakistan was severely impacted by the devastating floods and the economic crisis. Dwindling consumer purchasing power, supply chain disruptions, reduced agriculture output, weak lending activity by commercial banks and currency…

Clicky, a fast-fashion e-commerce platform focused on apparel, footwear and accessories, has received investments from notable investors such as Fatima Ventures and Souq, a UAE-based company that was later acquired by Amazon. In December 2021, the…

In 2022, rising inflation rates and the increasing cost of living had a significant impact on spending in non-grocery retail, in constant terms. The channels that were most affected were home improvement stores, followed by apparel and footwear…