Read the latest insight and see full market statistics for the US...
Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...
In 2023, writing instruments, including subcategories such as pens and pencils, registered stable current value growth thanks to high inflation and as consumers returned to pre-pandemic habits and norms. The back-to-school season was a key sales…
While writing instruments saw a stellar recovery in 2021, surpassing the pre-pandemic (2019) level of volume and current value sales, 2022 proved to be a challenging year, with most categories returning to decline, and a similar pattern set to follow…
Despite a deceleration in inflation that led to lower prices and consequently slowed value growth, yoghurt and sour milk products continue to demonstrate a respectable performance in 2023. The category benefits from substantial consumption due to its…
In recent years, consumers have transitioned away from brand loyalty and fat avoidance and have developed a willingness to shop around for what meets their needs from a nutritional, functional, and taste perspective – no matter the brand. Fat content…