North America

Off-trade volume and current value growth in RTD coffee was substantial and higher than that seen in 2022. This reflects the appeal of RTD coffee among Canadians and ongoing new product development. RTD Coffee has emerged as a drink for a modern…

RTD coffee in the US can be thought of as multiple distinct segments, instead of a single unified category. The first products to enter the market were coffee shop-style beverages that were sweetened. Starbucks Frappuccino is the leading brand in…

In off-trade volume terms, RTD tea recorded a healthier performance in 2023 than during the previous year of review. This reflects the appeal of RTD tea among younger Canadians, who consider it a healthier alternative to carbonates and sugary juices.…

RTD tea has historically been one of the most stable soft drinks categories in the US. It is a mature category with a wide variety of products targeted towards different demographics, with varying levels of sugar content. Although individual brands…

RTDs remain the top performer in alcoholic drinks, driven by strong consumer demand. Though a relatively small segment, RTDs are experiencing explosive growth, particularly among Generation Z. This demographic embraces innovative flavours, prompting…

In 2023, RTDs in the US maintained total volume decline along with current value growth. The common trend in alcoholic drinks of value growth and volume decline in 2023 aligns with the resonant message of premiumisation, particularly “less but…

Rising consumer awareness around incontinence and proper condition management, partnerships with direct-to-consumer platforms and the expanding 65+ year-old population in the US all contributed to healthy value and volume growth in the…