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North America

Read the latest insight and see full market statistics for the US...

Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...

Country Report

Bleach in Canada

Feb 2024

In 2023, bleach sales increased in retail value terms, primarily driven by price increases, with heightened prices leading to a retail volume decline. Although bleach has traditionally been used as a cleaning agent, consumers are concerned about the…

USD 1,195
Country Report

Bleach in the US

Feb 2024

Like many other home care categories, bleach in the US witnessed a trend of escalating prices in 2023 among both national brands and private label, with double-digit unit price growth helping to offset declines in retail volume sales. Despite these…

USD 1,195
Country Report

Booking in Canada

Sep 2023

With the continuous increase in inflation and uncertainty around the timeframe for economic recovery, travellers are paying close attention to how much they are spending on their holidays. Travellers are keeping a close eye on special airline deals,…

USD 1,195
Country Report

Booking in the US

Sep 2023

Business travel bookings have been on the rebound, although the space looks different post-pandemic. Small group travel and 1:1 meetings in particular are on the rise, due in part to the cultural shift associated with distributed team and hybrid work…

USD 1,195
Country Report

Bottled Water in Canada

Dec 2023

One of the most notable shifts witnessed in 2020 in response to the COVID-19 pandemic was the shift from on-trade to off-trade. As a result, local consumers bought larger formats of bottled water to use in their homes in bulk. However, consumption…

USD 1,195
Country Report

Bottled Water in the US

Dec 2023

Sparkling flavoured bottled water continues to attract a high level of interest from consumers, as a natural sparkling soft drinks alternative. Sparkling flavoured bottled water is now a much bigger and more dynamic category than still flavoured…

USD 1,195
Country Report

Breakfast Cereals in Canada

Nov 2023

Breakfast cereals continues to witness a contraction in its growth. A negative perception surrounding breakfast cereals, largely due to concerns about their sugar content, is leading consumers to seek out healthier breakfast alternatives. This shift…

USD 1,195
Country Report

Breakfast Cereals in the US

Nov 2023

In 2022, hot cereals, and to a lesser extent muesli and granola, displayed the most resilience against the continued declines in retail volumes across breakfast cereals. Combining active on-the-go lifestyles with the aim of healthier eating,…

USD 1,195
Country Report

Butter and Spreads in Canada

Sep 2023

Butter and spreads growth remains stagnant in 2023. The category is facing one of the steepest price increases, as inflation reaches a record high. Although the overall Canadian Consumer Price Index (CPI) experienced a decline in the early months of…

USD 1,195
Country Report

Butter and Spreads in the US

Aug 2023

Value growth in butter and spreads is attributed to skyrocketing unit prices across all subcategories. While some of the trends here can be traced to fast-moving consumer goods (FMCG) industry-wide embrace of a “price-over-volume” strategy,…

USD 1,195
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