North America

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

With falling birth rates and rising life expectancy, the older demographic is growing rapidly as a proportion of the global population, creating significant commercial opportunities (and challenges), as well as giving rise to new societal, economic…

Air care retail value and volume sales decreased in 2023, losing momentum after recording positive growth during the outbreak of COVID-19. Consumers spent more time at home during the pandemic, and used air care products to create a more pleasant…

Air care in the US suffered a current value drop of 5% in 2023, marking the second consecutive year of decline. This downturn represents a corrective phase following the robust growth observed by the category during the pandemic. Throughout 2023, air…

In 2023, Canada experienced a surge in the demand for air purifiers driven by widespread wildfires across provinces like Quebec, Ontario, and Nova Scotia. The federal government issued multiple alerts concerning the health hazards of air pollution…

Air treatment products saw a slight decline in 2022, after strong volume and current value growth in 2020 and 2021. However, the category is expected to be one of the few to see both current value and volume growth in 2023, due to very high…