North America

Value growth in butter and spreads is attributed to skyrocketing unit prices across all subcategories. While some of the trends here can be traced to fast-moving consumer goods (FMCG) industry-wide embrace of a “price-over-volume” strategy,…

Butter and spreads growth remains stagnant in 2023. The category is facing one of the steepest price increases, as inflation reaches a record high. Although the overall Canadian Consumer Price Index (CPI) experienced a decline in the early months of…

With its highly developed ICT sector, favourable investment environment, developed infrastructure and healthy finance sector, the US ranks among the top countries in terms of economic freedom globally. During 2022, the government’s initiatives to…

Canada boasts high stance in key business and economic rankings thanks to stable macroeconomic environment, rather competitive tax rates, strong financial sector and highly skilled and digitally adept labour force. Moreover, trade landscape in the…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

In 2022, hot cereals, and to a lesser extent muesli and granola, displayed the most resilience against the continued declines in retail volumes across breakfast cereals. Combining active on-the-go lifestyles with the aim of healthier eating,…

Breakfast cereals continues to witness a contraction in its growth. A negative perception surrounding breakfast cereals, largely due to concerns about their sugar content, is leading consumers to seek out healthier breakfast alternatives. This shift…

Sparkling flavoured bottled water continues to attract a high level of interest from consumers, as a natural sparkling soft drinks alternative. Sparkling flavoured bottled water is now a much bigger and more dynamic category than still flavoured…

One of the most notable shifts witnessed in 2020 in response to the COVID-19 pandemic was the shift from on-trade to off-trade. As a result, local consumers bought larger formats of bottled water to use in their homes in bulk. However, consumption…

The Boston in the US report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Business travel bookings have been on the rebound, although the space looks different post-pandemic. Small group travel and 1:1 meetings in particular are on the rise, due in part to the cultural shift associated with distributed team and hybrid work…

With the continuous increase in inflation and uncertainty around the timeframe for economic recovery, travellers are paying close attention to how much they are spending on their holidays. Travellers are keeping a close eye on special airline deals,…

Like many other home care categories, bleach in the US witnessed a trend of escalating prices in 2023 among both national brands and private label, with double-digit unit price growth helping to offset declines in retail volume sales. Despite these…

In 2023, bleach sales increased in retail value terms, primarily driven by price increases, with heightened prices leading to a retail volume decline. Although bleach has traditionally been used as a cleaning agent, consumers are concerned about the…

Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…

This briefing examines the best performing automotive models, brands and light vehicle segments globally and regionally. The automotive industry has been going through a rough patch over the last few years, including the COVID-19 pandemic and the…