Read the latest insight and see full market statistics for the US...
Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...
Through to 2040, the US demographic profile is expected to tilt towards childless households, influenced by low birth rates and an ageing population. The US is set to remain the global leader in terms of luxury spending, yet widening income…
San Francisco and Houston stand out as the most thriving cities in the US, with San Francisco boasting the greatest potential for future economic advancement. Nonetheless, the country's urban centres will face ongoing challenges. In the near future,…
Over the period of 2022-2027, there is projected to be a slight increase in the number of households in the US, with single-person households continuing to be the leading type. In 2022, household spending was impacted by an inflation rate of 8.0%,…
Weak state finances have caused frequent bouts of instability in governance. Additionally, the US’s peacefulness has worsened, but its business landscape remains resilient. Economic growth is slowing in the short term, but robust energy exports have…
Sales of consumer electronics were negatively impacted as consumers cut down on discretionary purchases as prices of electronics products escalated despite the economic uncertainties.
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…
With its highly developed ICT sector, favourable investment environment, developed infrastructure and healthy finance sector, the US ranks among the top countries in terms of economic freedom globally. During 2022, the government’s initiatives to…
Canada boasts high stance in key business and economic rankings thanks to stable macroeconomic environment, rather competitive tax rates, strong financial sector and highly skilled and digitally adept labour force. Moreover, trade landscape in the…