Read the latest insight and see full market statistics for the US...
Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...
Despite growing health consciousness regarding sugar intake, sugar confectionery continues to thrive, thanks to the availability of healthier alternatives. Mints, in particular, have been leading the growth in this category. The increase in…
Post-pandemic, Canada has witnessed a full reopening, resulting in a boom in social interactions as well as the return to offices and schools. This has led to a resurgence in on-the-go snacking and has encouraged manufacturers to focus on packaging,…
Savoury snacks demonstrate steady growth in 2023, driven by increased socialisation and gatherings. As social interactions return to normal, savoury snacks like tortilla chips, potato chips, and savoury biscuits become popular choices for appetizers.…
Despite rising health consciousness, ice cream remains a category where indulgence takes precedence over health for Canadian consumers. Traditional formats and flavours continue to drive growth, with a stronger preference for impulse or take-home…
Gum witnesses an impressive performance in 2023, driven by strong growth in the chewing gum category. Sugar-free gum, in particular, holds a significant share as it is considered a healthier option for freshening breath. With socialisations and…
Chocolate confectionery continues to generate healthy demand as Canadians' indulgence habits remained consistent post-lockdown. With on-the-go snacking on the rise as people return to the office, smaller portion and pack sizes have gained popularity.…
The growth of skin care packaging in Canada can be attributed to an increasing demand for skin care products as Canadians place a greater emphasis on self-care and wellness. This has led to a greater need for packaging solutions that accommodate the…
Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Companies face numerous challenges in 2023 after recent record-breaking sales. They include weakened demand, high interest rates on debts, and tighter consumer credit conditions. Elevated inventory levels are also of concern.