North America

In 2023, retail value growth was higher than retail volume growth, driven by increased price points. Rising prices created price-conscious consumers who engaged in value-seeking practices. This included strategic buying during sales, relying more…

Home insecticides saw robust retail value growth in 2023, while retail volume declined in all areas, bar insecticide coils. Price increases supported retail value growth as well as a strong insect season in regions of Canada in 2023, particularly the…

Following a year of robust growth in 2022, home care recorded strong current retail value sales in 2023. High immigration rates in Canada boosted value consumption, as newcomers needed to purchase home care goods. However, retail value growth was…

Dishwashing experienced strong retail value growth in 2023, driven primarily by price increases, with retail volume sales challenged. However, value growth was also supported by Canadians continuing to cook most of their own meals, with rising prices…

In 2023, bleach sales increased in retail value terms, primarily driven by price increases, with heightened prices leading to a retail volume decline. Although bleach has traditionally been used as a cleaning agent, consumers are concerned about the…

Air care retail value and volume sales decreased in 2023, losing momentum after recording positive growth during the outbreak of COVID-19. Consumers spent more time at home during the pandemic, and used air care products to create a more pleasant…

In 2023, toilet care in the US witnessed a surge in value sales, propelled by sustained price increases. However, this upswing in value was counterbalanced by a decline in volume, primarily attributed to economic uncertainty and shifting consumer…

Impregnated wet wipes in the US witnessed price-driven value growth in 2023, while consumers reduced frequency of disinfecting and sanitising. According to the results of Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2023,…

The ongoing decline in demand for furniture polish in the US is being driven by consumer behaviour trends that indicate a preference for purchasing lower-quality furniture, thereby reducing the need for related care products. This shift reflects an…

In 2023, despite prevailing economic constraints and uncertainty within the country, laundry care in the US recorded noteworthy current value growth. However, the initial surge in growth driven by pandemic-induced demand subsided, marking a shift…

In 2023, demand for home insecticides in the US declined overall compared to the previous year, although there was an increase in value growth, driven by price hikes implemented by players. Notably, national brands significantly raised prices,…

In 2023, home care in the US witnessed further current value growth, primarily driven by widespread price hikes across various categories. However, this uptick in prices occurred against a challenging backdrop for local consumers who had already…

In 2023, retail volume sales of dishwashing in the US continued to decline, despite hybrid working arrangements contributing to elevated dishwasher usage compared to pre-pandemic levels. Weakened dishwasher sales were also evident, attributed in part…

Like many other home care categories, bleach in the US witnessed a trend of escalating prices in 2023 among both national brands and private label, with double-digit unit price growth helping to offset declines in retail volume sales. Despite these…

Air care in the US suffered a current value drop of 5% in 2023, marking the second consecutive year of decline. This downturn represents a corrective phase following the robust growth observed by the category during the pandemic. Throughout 2023, air…

With Canadian consumers increasingly interested in different food options, healthier choices, and more adventurous recipes, the image of trucks and stalls only offering fast food is disappearing. Stalls have innovated and introduced new items to…

Self-serve services are gaining popularity, appreciated for offering a more convenient and efficient way to order food. Consumers can customise their orders at their own pace and pay for their meals without interacting with staff. This gives…

Rising operating expenses, such as wages, energy, delivery, insurance and rent, partnered with lower consumer demand to reduce restaurants' profitability in 2023. In addition, restaurants have increased levels of debt to continue operating, which,…

With full-service restaurant being a competitive landscape, remaining top of mind among customers is increasingly important. In addition to traditional communication channels, marketing approaches include connecting to consumers through chatbots on…

The foodservice industry continued to show strong sales growth in 2023. However, much of this growth was driven by inflation, with operators, labour, rent and food costs having significantly increased. As such, the main driver of value sales in 2023…

The travel and tourism industry has shown a strong recovery across 2021 and 2022 and in 2023, it was very close to reaching pre-pandemic value sales levels. As such, consumer food service through travel was the best-performing non-stand-alone…

The federal beverage alcohol duty was set to increase by 6.3% on March 2023, which would have forced some bars and restaurants out of business. However, the federal government decided to cap the increase at 2% on April 2023, which will stay in place…

The major storyline for self-service cafeterias in the US in 2023 was its continued rebound as pandemic-era health restrictions receded. Self-service cafeterias was particularly hard-hit in the depths of the pandemic, due to logistical concerns about…

2022 and 2023 saw some of the highest rates of inflation that the US had experienced in years. As ingredients costs increased, and a tight labour market pushed labour costs higher, brands across limited-service restaurants increased menu prices to…

While inflation affected customer traffic across consumer foodservice categories, full-service restaurants saw a stronger decline in traffic, as some consumers traded down to fast casual and fast food. While growth after the COVID-19 decline helped…

After three years of having at least a period of time in the year when COVID-19-related restrictions affected restaurant visits, many operators looked forward to 2023 as the first year of a return to normalcy. High inflation and its reverberating…

The sale of food through drive-through has continued to grow, and in 2023 remained elevated above the pre-pandemic level. The growth of drive-through ordering was fuelled by the desire to avoid human interaction during the pandemic, but has stuck as…

2023 represented the first full year of a post-pandemic world for most people in the US, and the return to somewhat normal life helped to drive recovery for categories within cafés/bars that had struggled during the peak pandemic years. In…

In 2022, the US saw a significant rise in the demand for convenient packaging solutions, reflecting evolving consumer lifestyles and preferences. This trend was catalysed by a multitude of factors, including the busy, on-the-go nature of modern life.…

In 2022, packaging in Canada was consumer-centric, with their lifestyles and demands shaping the packaging industry. Sustainability was the key concern driving packaging innovation in Canada in 2022. The Canadian government released its Single-Use…

2022 observed a shift back to foodservice volumes rather than retail within Canadian staple foods. As Canadians returned to the workplace and restrictions lifted, consumers started to once again spend time participating in activities outside of the…

The momentum regarding the general health and wellness trend preceded even COVID-19, as local consumers searched for ways to prioritise their wellbeing through soft drinks. As the pandemic substantially impacted the lives of consumers, interest in…

Due to COVID-19 restrictions, home seclusion lasted considerably longer than expected in Canada. When these restrictions were first introduced in 2020, home snacking surged and then remained constant through 2021 and 2022. While hybrid lifestyles…

Since the drastic increase of at-home consumption of hot drinks in response to the pandemic and the ensuing lockdowns, demand for hot drinks appeared to have somewhat normalised in 2022. Local consumers are enjoying hot drinks, usually in the form of…

2022 witnessed some significant movement within dairy products and alternatives in Canada. Despite only recording modest growth, brands of both dairy and plant-based alternatives are competing on all fronts for their respective consumer base. With…

While the impact of the pandemic started to gradually wane in Canada towards the end of the review period, echoes remained in 2022. For one, wellbeing and health trends were at the forefront of consumers’ minds as they were still concerned about…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Cannabis sales growth is being driven by adult-use cannabis, with a growing user base linked to the illicit market, growing social acceptance and fair pricing. Heightened consumer stress as a result for inflation is also encouraging growing use,…

In 2023, writing instruments, including subcategories such as pens and pencils, registered stable current value growth thanks to high inflation and as consumers returned to pre-pandemic habits and norms. The back-to-school season was a key sales…

Connected watches sustained their growth trajectory in 2023, boosting the performance of the entire category, which otherwise saw modest current value growth and volume decline. Smart wearables performed well thanks to their advanced features and…

In 2023, personal accessories saw robust current value growth, building on the strong recovery observed in 2022 as COVID-19 safety restrictions were lifted. In particular, the first half of 2023 saw local consumers update and enhance their personal…

Jewellery saw healthy growth in 2023, fuelled by growth in costume and fine jewellery, as consumers continued to transition to post-pandemic norms following the rollback of COVID-19 restrictions. International and domestic brands continued to expand…

In 2023, bags and luggage registered robust growth, with luggage leading the way with double-digit gains as it continued to recover from the impact of the COVID-19 pandemic. Despite higher inflation, Canadians were eager to travel after several years…

While writing instruments saw a stellar recovery in 2021, surpassing the pre-pandemic (2019) level of volume and current value sales, 2022 proved to be a challenging year, with most categories returning to decline, and a similar pattern set to follow…

Traditional watches in the US witnessed a swift rebound in sales in 2021, surpassing initial expectations, driven predominantly by the surge in demand for high watches (over USD1,000). However, the momentum has since seen a notable deceleration…

Following the extraordinary growth witnessed by personal accessories in 2021, buoyed by the release of pent-up demand and accumulated savings, current value growth slowed to single digits in 2022, although performances varied by category, and the…

Following incredible double-digit current value growth for jewellery in 2021, decline was witnessed in 2022, and this is expected to worsen in 2023, before returning to growth in the forecast period. Fine jewellery, the star category which led…

Despite high travel costs and inflation in 2022, consumers were committed to continuing their travel plans post-pandemic, which benefited sales of luggage, and certain bags, such as backpacks and duffel bags, as consumers looked to refresh or upgrade…

Cannabis in the US has seen a significant slowdown in growth in recent years, albeit with a still positive performance, and showing many indications of more robust growth over the forecast period. Although near-term federal legalisation is less…

The transition to a hybrid work model, initiated by the Federal Government and increasingly adopted by various organisations, is reshaping the work landscape. As employees spend more time at home, the demand for vacuum cleaners is expected to rise.…