North America

General merchandise stores continued to tap into changing consumer demand trends in Canada in 2023. High interest rates coupled with a persistently high rate of inflation caused Canadian consumers to change their shopping habits towards the end of…

In 2023, discounters in Canada came under increasing pressure from government. The relationship between the federal government and grocery retailers has been marked by increased engagement and pressure from the former to address the issue of rising…

Direct selling continued to face the challenge of digitalisation in Canada in 2023. Towards the end of the review period, many direct selling companies leveraged online platforms and tools to showcase their products and services to customers, who…

Convenience retailers in Canada faced a challenging environment in 2023. The COVID-19 crisis and subsequent high rates of inflation have made consumers more conscious of their spending and more likely to shop around for the best deals. In this…

The away-from-home adult incontinence market in Canada is experiencing a mixed landscape. On one hand, continuous growth is expected in the 65+ age demographic in Canada through the forecast period, with Canadians 65+ expected to exceed 9 million by…

Appliances and electronics specialists worked to adapt to changing market conditions in Canada in 2023. When shopping for appliances and electronics, consumers are demanding fast and efficient service, both online and in-store. Retailers are adopting…

Continuing on from the promising performance of the previous two years, apparel and footwear specialists continued to see growth in Canada in current value terms in 2023. The factors that drove growth in the retail apparel market included the…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

Despite the easing of pandemic-related restrictions, established hygiene habits and the need for convenience have continued to drive demand for wipes, and this is set to continue. Consumers are still concerned about maintaining a clean and germ-free…

After a year of high inflation and volume declines in 2022, 2023 saw an improving macroeconomic environment, with 2023’s average inflation rate of around 3% much softened from 2022’s 8%. Unit price increases came through in early 2023, with…

Rising consumer awareness around incontinence and proper condition management, partnerships with direct-to-consumer platforms and the expanding 65+ year-old population in the US all contributed to healthy value and volume growth in the…

2023’s tissue market saw a complex dance between rising costs and consumer spending. While raw material and manufacturing costs pushed up prices across all categories, particularly napkins, paper towels and toilet paper, volume sales continued to…

In 2022, prompted by increased costs throughout the supply chain and a high inflation environment in the US, players in the hygiene space and beyond were forced to raise prices for their products. Adult incontinence was not exempt from these external…

Inflation and subsequent consumer spending rationing are intensifying the need for differentiation through value-adding innovations that resonate well with millennial and generation Z parents – key audiences for nappies/diapers/pants. Understanding…

In 2022, the US experienced 8.0% inflation (Euromonitor International Economies and Consumers Annual Data) that catalysed consumer pullback across consumer goods industries. With US consumers grappling with higher prices and an overall increased cost…

The US away-from-home (AFH) tissue segment continued to post strong positive value and volume growth in 2023, assisted by companies’ implementation of increasingly rigid back-to-office policies. While some in-office mandates still consider the hybrid…

Toilet care experienced healthy growth in retail value terms in 2023, primarily driven by high inflation and rising prices. As such, while retail value rose, retail volume sales struggled, posting a decline in all product areas. Consumers have…

In 2023, retail value grew on the surface care landscape due to inflation-driven price increases. These rises challenged volume sales, leading to an overall retail volume decline, further driven by consumers using fewer products as they transitioned…

Polishes experienced retail value growth in 2023, driven by price increases, which challenged retail volume sales and led to a volume decline. Shoe polish saw the weakest decline in 2023, with consumers returning to workplaces following COVID-19 and…

In 2023, retail value growth was higher than retail volume growth, driven by increased price points. Rising prices created price-conscious consumers who engaged in value-seeking practices. This included strategic buying during sales, relying more…

Home insecticides saw robust retail value growth in 2023, while retail volume declined in all areas, bar insecticide coils. Price increases supported retail value growth as well as a strong insect season in regions of Canada in 2023, particularly the…

Following a year of robust growth in 2022, home care recorded strong current retail value sales in 2023. High immigration rates in Canada boosted value consumption, as newcomers needed to purchase home care goods. However, retail value growth was…

Dishwashing experienced strong retail value growth in 2023, driven primarily by price increases, with retail volume sales challenged. However, value growth was also supported by Canadians continuing to cook most of their own meals, with rising prices…

In 2023, bleach sales increased in retail value terms, primarily driven by price increases, with heightened prices leading to a retail volume decline. Although bleach has traditionally been used as a cleaning agent, consumers are concerned about the…

Air care retail value and volume sales decreased in 2023, losing momentum after recording positive growth during the outbreak of COVID-19. Consumers spent more time at home during the pandemic, and used air care products to create a more pleasant…

In 2023, toilet care in the US witnessed a surge in value sales, propelled by sustained price increases. However, this upswing in value was counterbalanced by a decline in volume, primarily attributed to economic uncertainty and shifting consumer…

Impregnated wet wipes in the US witnessed price-driven value growth in 2023, while consumers reduced frequency of disinfecting and sanitising. According to the results of Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2023,…

The ongoing decline in demand for furniture polish in the US is being driven by consumer behaviour trends that indicate a preference for purchasing lower-quality furniture, thereby reducing the need for related care products. This shift reflects an…

In 2023, despite prevailing economic constraints and uncertainty within the country, laundry care in the US recorded noteworthy current value growth. However, the initial surge in growth driven by pandemic-induced demand subsided, marking a shift…

In 2023, demand for home insecticides in the US declined overall compared to the previous year, although there was an increase in value growth, driven by price hikes implemented by players. Notably, national brands significantly raised prices,…

In 2023, home care in the US witnessed further current value growth, primarily driven by widespread price hikes across various categories. However, this uptick in prices occurred against a challenging backdrop for local consumers who had already…

In 2023, retail volume sales of dishwashing in the US continued to decline, despite hybrid working arrangements contributing to elevated dishwasher usage compared to pre-pandemic levels. Weakened dishwasher sales were also evident, attributed in part…

Like many other home care categories, bleach in the US witnessed a trend of escalating prices in 2023 among both national brands and private label, with double-digit unit price growth helping to offset declines in retail volume sales. Despite these…

Air care in the US suffered a current value drop of 5% in 2023, marking the second consecutive year of decline. This downturn represents a corrective phase following the robust growth observed by the category during the pandemic. Throughout 2023, air…

With Canadian consumers increasingly interested in different food options, healthier choices, and more adventurous recipes, the image of trucks and stalls only offering fast food is disappearing. Stalls have innovated and introduced new items to…

Self-serve services are gaining popularity, appreciated for offering a more convenient and efficient way to order food. Consumers can customise their orders at their own pace and pay for their meals without interacting with staff. This gives…

Rising operating expenses, such as wages, energy, delivery, insurance and rent, partnered with lower consumer demand to reduce restaurants' profitability in 2023. In addition, restaurants have increased levels of debt to continue operating, which,…

With full-service restaurant being a competitive landscape, remaining top of mind among customers is increasingly important. In addition to traditional communication channels, marketing approaches include connecting to consumers through chatbots on…

The foodservice industry continued to show strong sales growth in 2023. However, much of this growth was driven by inflation, with operators, labour, rent and food costs having significantly increased. As such, the main driver of value sales in 2023…

The travel and tourism industry has shown a strong recovery across 2021 and 2022 and in 2023, it was very close to reaching pre-pandemic value sales levels. As such, consumer food service through travel was the best-performing non-stand-alone…

The federal beverage alcohol duty was set to increase by 6.3% on March 2023, which would have forced some bars and restaurants out of business. However, the federal government decided to cap the increase at 2% on April 2023, which will stay in place…

The major storyline for self-service cafeterias in the US in 2023 was its continued rebound as pandemic-era health restrictions receded. Self-service cafeterias was particularly hard-hit in the depths of the pandemic, due to logistical concerns about…

2022 and 2023 saw some of the highest rates of inflation that the US had experienced in years. As ingredients costs increased, and a tight labour market pushed labour costs higher, brands across limited-service restaurants increased menu prices to…

While inflation affected customer traffic across consumer foodservice categories, full-service restaurants saw a stronger decline in traffic, as some consumers traded down to fast casual and fast food. While growth after the COVID-19 decline helped…

After three years of having at least a period of time in the year when COVID-19-related restrictions affected restaurant visits, many operators looked forward to 2023 as the first year of a return to normalcy. High inflation and its reverberating…

The sale of food through drive-through has continued to grow, and in 2023 remained elevated above the pre-pandemic level. The growth of drive-through ordering was fuelled by the desire to avoid human interaction during the pandemic, but has stuck as…

2023 represented the first full year of a post-pandemic world for most people in the US, and the return to somewhat normal life helped to drive recovery for categories within cafés/bars that had struggled during the peak pandemic years. In…

In 2022, the US saw a significant rise in the demand for convenient packaging solutions, reflecting evolving consumer lifestyles and preferences. This trend was catalysed by a multitude of factors, including the busy, on-the-go nature of modern life.…

This briefing examines how the commodity market for beef is performing globally and in the largest countries in terms of supply and consumption. The report also provides data and analysis of beef price dynamics, and key meat consuming industries.

In 2022, packaging in Canada was consumer-centric, with their lifestyles and demands shaping the packaging industry. Sustainability was the key concern driving packaging innovation in Canada in 2022. The Canadian government released its Single-Use…