North America

Concentrates registered healthy volume growth in Canada in 2023. A return to normal levels of activity outside of the home post-pandemic has led to increased consumption of concentrates, particularly liquid concentrates, which outperformed powder…

Off-trade volume sales declined in 2023 due to ongoing negative public perceptions around carbonates. Rising health consciousness has led consumers to shift towards healthier options such as sparkling bottled water and RTD tea juices. This trend has…

One of the most notable shifts witnessed in 2020 in response to the COVID-19 pandemic was the shift from on-trade to off-trade. As a result, local consumers bought larger formats of bottled water to use in their homes in bulk. However, consumption…

Recycling and reducing food waste is well-established in the USA, creating a strong opportunity for Zero Waste product development, while implementing the Can Be Recycled claim would be welcomed by locals. There is a solid opportunity for industries…

Tea is not the only beverage facing supply chain challenges. However, when compared with some other beverages in the US, tea is relatively better off, as it has not been affected by harvest issues, like coffee, nor is it heavily reliant on aluminium…

Malt-based hot drinks experienced a surge in retail volume sales in 2020 due to COVID-19, but quickly returned to the pre-pandemic level of sales. Unfortunately, decline is expected to continue in 2023. On the other hand, chocolate-based flavoured…

The COVID-19 pandemic has largely ended, but there has been little respite, either for the hot drinks industry specifically, or for the US as a whole, with inflation quickly replacing COVID-19 as the top concern of both companies and consumers. The…

Over the last three years, the way in which people in the US consume coffee has undergone significant and continuing change. Initially, due to the pandemic, there was a swift shift towards drinking coffee at home, driving retail volumes and leading…

In 2023, tea continues to benefit from being perceived as a healthy beverage with many benefits, such as boosting immunity or supporting digestive health. As health awareness rises, more consumers are reducing their coffee consumption and…

After being impacted by record-high inflation in 2022, sports drinks has continued to see prices pushed in 2023, with high single-digit growth expected in off-trade unit prices in nominal terms. This price growth is in line with much of the soft…

On-trade volume sales of soft drinks in the US are set to continue to grow in 2023. Much of the country has returned to somewhat normal operations, particularly during the busy summer months in terms of on-trade consumption of beverages. Higher rates…

RTD tea has historically been one of the most stable soft drinks categories in the US. It is a mature category with a wide variety of products targeted towards different demographics, with varying levels of sugar content. Although individual brands…

RTD coffee in the US can be thought of as multiple distinct segments, instead of a single unified category. The first products to enter the market were coffee shop-style beverages that were sweetened. Starbucks Frappuccino is the leading brand in…

Other hot drinks is dominated by chocolate-based flavoured powder drinks, which accounted for more than 95% of volume sales in the category in 2023.

Coconut water, led by Vita Coco, is rapidly expanding its presence in retail stores beyond core channels such as warehouse clubs. It is now more widely available in supermarkets, convenience stores, and via e-commerce channels. This growth is being…

The value of hot drinks in retail continues to grow. This is due to both an increase in sales volume and high unit prices, driven by inflationary pressures. Instant coffee and herbal teas are especially fast-growing categories in terms of volume…

The energy drinks category is highly competitive, but Celsius has been successful in capturing share. Unlike other leading brands, which were focused on revenue management, Celsius’s focus on reduced sugar products is expected to allow it to continue…

Concentrates are often seen as a more affordable option, driving trading across from juice. The primary appeal of powder concentrates in particular remains their affordability, offering consumers the most value in dollars per litre across…

In Canada, there is a great deal of competition in coffee, especially as players seek to make their products more sustainable amongst an increasingly informed population that cares about the social and environmental impacts of their consumption. As a…

After record-high inflation in 2022, consumer packaged goods companies have continued with necessary price actions in 2023. Most notably, carbonates has seen a unit price increase of around 10%. Companies have executed price increases using…