Read the latest insight and see full market statistics for the US...
Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...
Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Over half of Canadian consumers recycle items and reduce food waste, while nearly 60% are wary of their environmental impact. This has led 35% of consumers to identify as Zero Wasters, creating opportunities for industries as almost half of these…
Recycling and reducing food waste is well-established in the USA, creating a strong opportunity for Zero Waste product development, while implementing the Can Be Recycled claim would be welcomed by locals. There is a solid opportunity for industries…
This briefing provides insight into the Sustainable Manufacturing trend, exploring the manufacturing sectors with the greatest environmental impact, solutions to improve the sustainability of the manufacturing sector, and potential hurdles that…
In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…
Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Sustainability has become a prominent theme in the 21st century, especially in light of rising urbanisation, which is putting more pressure on infrastructure and quality of life. The report analyses sustainability across seven key areas: water,…