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North America

Read the latest insight and see full market statistics for the US...

Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...

Country Report

Wipes in the US

Feb 2024

Despite the easing of pandemic-related restrictions, established hygiene habits and the need for convenience have continued to drive demand for wipes, and this is set to continue. Consumers are still concerned about maintaining a clean and germ-free…

USD 1,195
Country Report

Away-From-Home Tissue and Hygiene in Canada

Feb 2024

The away-from-home adult incontinence market in Canada is experiencing a mixed landscape. On one hand, continuous growth is expected in the 65+ age demographic in Canada through the forecast period, with Canadians 65+ expected to exceed 9 million by…

USD 1,195
Country Report

Menstrual Care in Canada

Feb 2024

Following the high inflation in 2022, Canada experienced a slight alleviation in 2023, with inflation subsiding to more usual levels. However, residual effects of increased living costs persisted, restraining consumer spending. Despite these…

USD 1,195
Country Report

Nappies/Diapers/Pants in Canada

Feb 2024

Canada experienced significant inflation in 2022, impacting consumer purchasing power and leading to reduced spending, particularly on essential items like nappies/diapers/pants. However, 2023 saw a marginal increase in volume consumption as…

USD 1,195
Country Report

Retail Adult Incontinence in Canada

Feb 2024

Educational efforts from brands and retailers, coupled with the ageing Canadian population, have significantly contributed to a positive outlook for retail adult incontinence in 2023 and beyond. As demographics shift and the population ages, there is…

USD 1,195
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