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North America

Read the latest insight and see full market statistics for the US...

Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...

Country Report

Alcoholic Drinks in Canada

Jun 2024

Alcoholic drinks in Canada in 2023 presented a mixed picture. While overall volume growth remained modest, strong performances by Ready-to-Drink (RTD) beverages and non-alcoholic drinks masked a decline in traditional alcoholic beverage consumption.…

USD 2,450
Country Report

Alcoholic Drinks in the US

Jun 2024

In 2023, the collective weight of inflationary pressures, waning consumer confidence, and persistent brand boycotts led total volume sales of alcoholic drinks in the US to drop to their lowest level in a decade. Bright spots existed in categories…

USD 2,450
Country Report

Beer in Canada

Jun 2024

Beer, despite being the largest alcoholic drink category in Canada, continued to lose popularity in 2023. The country's younger population increasingly moved away from traditional beer, perceiving it as a drink for older generations. The category…

USD 1,195
Country Report

Beer in the US

Jun 2024

Total volume sales of beer in the US continued to decline in 2023. Bud Light, the long-reigning beer brand by volume in the US, saw a devasting loss in volumes in terms of actual sales and share in 2023, due to a pernicious culture war-driven boycott…

USD 1,195
Country Report

Cider/Perry in Canada

Jun 2024

In 2023, cider/perry in Canada continued its downward trajectory. Although some growth was brought on by the on-trade sector, the off-trade segment saw a significant decline. The category struggled due to a lack of new product launches and faced…

USD 1,195
Country Report

Cider/Perry in the US

Jun 2024

While overall cider/perry in the US marked 2023 with a loss of volume and value sales, and a loss of share in overall alcoholic drinks, advocates paint a rosier picture for the category’s performance and outlook. Much in the same way the larger…

USD 1,195
Country Report

Rtds in Canada

Jun 2024

RTDs remain the top performer in alcoholic drinks, driven by strong consumer demand. Though a relatively small segment, RTDs are experiencing explosive growth, particularly among Generation Z. This demographic embraces innovative flavours, prompting…

USD 1,195
Country Report

Rtds in the US

Jun 2024

In 2023, RTDs in the US maintained total volume decline along with current value growth. The common trend in alcoholic drinks of value growth and volume decline in 2023 aligns with the resonant message of premiumisation, particularly “less but…

USD 1,195
Country Report

Spirits in Canada

Jun 2024

Spirits continued to show healthy growth in 2023, driven by strong performances in categories like tequila, vodka, and non-alcoholic spirits. The increasing demand for high-quality and innovative products fuelled significant new product development…

USD 1,195
Country Report

Spirits in the US

Jun 2024

2023 was a difficult year for spirits. Despite experiencing a period of high growth during the COVID-19 pandemic, the category faced an increasingly challenging environment due to both consumer and industry dynamics. Supply chain issues and rising…

USD 1,195
Country Report

Wine in Canada

Jun 2024

Wine in Canada performed slightly better during 2023 than during the review period; however, the overall growth remained flat. The category continued to face headwinds from other alcoholic beverages such as RTDs and spirits, which gained popularity,…

USD 1,195
Country Report

Wine in the US

Jun 2024

Wine in the US maintained total volume decline and current value growth in 2023. Following 2022 and the rise of inflation, 2023 was marked by continued increases in unit prices across beverages, and wine was no different from other alcoholic drinks.…

USD 1,195
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