Netherlands

In 2023, retail value sales of retail tissue in the Netherlands experienced solid growth. However, declining disposable incomes are leading some consumers to decrease their usage of toilet paper. Adjustments in their purchasing behaviour have…

The unpackaged trend is gaining momentum with increased sales of unpackaged rice and pasta in both organic and conventional supermarkets. Retailers are taking steps to reduce their carbon footprint associated with packaging, attracting…

RTD coffee has remained by far the most dynamic of the main soft drinks categories in the Netherlands in off-trade volume growth terms in 2023. This is partly because sales are still emerging from a relatively low base, though booming demand also…

RTD tea has shown another positive performance in 2023, with off-trade volume growth set to surpass that recorded in 2022 and growth in on-trade volume sales remaining robust despite slowing due to the ongoing normalisation of foodservice consumption…

While many alcoholic drinks categories struggled to achieve total volume growth in 2023, RTDs still recorded an increase in both total volume and current value terms. The increase in total volume was only modest, but with extreme increases in average…

Value sales of RX/reimbursement adult incontinence products registered moderate growth in 2023. For many people who are embarrassed about incontinence issues, there is a preference to buy incontinence products online, despite insurance reimbursement…

Manufacturers in the food category continue to grapple with escalating production and distribution costs, coupled with increased sector loans, mirroring the challenges faced in 2022. These factors continue to exert upward pressure on final consumer…

In a repeat of 2021’s weaker performance, the decline in retail unit volumes of sauces, dips, and condiments packaging in 2022 in the Netherlands was due to a stabilising of demand following the stockpiling witnessed in 2020 due to pandemic-related…

With consumers spending more time at home than usual in 2020, they were increasingly turning to home cooking due to the various COVID-19 restrictions, including foodservice closures. The outbreak of COVID-19 also increased consumer interest in health…

2024 is seeing positive development in terms of both retail volume and retail current value sales for savoury snacks in the Netherlands. Some segments are posting impressively strong growth – for example, tortilla chips, pretzels, and vegetable,…

In 2023 overall self-service cafeterias recorded substantially slowed growth in terms of current value sales and total number of transactions. Compared to other foodservice categories, self-service cafeterias has only few outlets in the Netherlands.…

In 2023, skin care in the Netherlands recorded a strong increase in retail current value sales, supported by inflationary pressure on prices, as retail volume sales declined. Hand care witnessed the biggest decline in retail volume sales and only a…

Sleep aids is projected to register only a slight increase in retail volume sales over 2023, despite the further recovery of travel and reports highlighting the heightened levels of stress and anxiety in Dutch society following the Coronavirus…

Small cooking appliances registered a decline in retail volume sales in 2023, as consumers were reluctant to spend on unnecessary appliances given the difficult economic environment. Additionally, some consumers had already invested in small cooking…

Small local grocers are increasingly trying to find ways to compete with supermarkets and other modern grocery retailers in what has been a tough economic environment. Small local grocers often struggle to achieve economies of scale with even many of…

Young adults are driving growth of the smokeless tobacco, e-vapour products and heated tobacco category in the Netherlands. Recent statistics from the Centraal Bureau voor de Statistiek (CBS) indicate a substantial rise in e-cigarette usage among…

Snacks in the Netherlands in 2024 is seeing further price hikes following on from the previous year’s steep rises. Greater player investment in product development and marketing and promotions is also continuing apace. Growth is largely driven by…

Following two years of decline, soft drinks in the Netherlands has seen off-trade volume sales tip back into positive territory in 2023, with most categories set to record improved results in this respect. Given the importance of impulse purchases…

In total unit volume terms, the Dutch soft drinks packaging market recorded positive growth in 2023, after stagnating a year earlier. While the main pack type, PET bottles, recorded positive growth in 2023, it continued to lose share to metal…

Spectacles are expected to record positive growth in 2024, driven by a continuous increase in the consumer base in the Netherlands. Dutch consumers view spectacle frames as essential items, similar to spectacle lenses, making them less likely to…