Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
Personal luxury retail current value sales increased by 10% in 2023 to reach EUR3.8 billion. Growth was supported by the performances of leading brand owners like Chanel BV, Ralph Lauren Netherlands BV and The Swatch Group Ltd. Sales in 2023 were…
Although the tax burden is increasing, the Netherlands continues to enjoy significant economic freedom and solid state finances. High prices have negatively impacted economic momentum, but inflation is falling and unemployment is low. The quality of…
Pet care in the Netherlands continues to see consumers trade down in 2024. In a slowly improving economic situation, but with disposable incomes and purchasing power remaining under pressure, consumers are still looking to economise on pet food and…
Pet products in the Netherlands is impacted by rising veterinarian costs. A growing number of pet owners are turning to OTC healthcare solutions as a first line of treatment for minor ailments. This trend is partly driven by the desire to manage pet…
Plant-based dairy in the Netherlands is recording strong volume sales growth in 2023, following on from the previous two years of decline. However, growth is perhaps not as rapid as it could be, thanks to a marked escalation in average unit prices of…
Plant-based milk packaging, which dominates overall demand for packaging within plant-based dairy in the Netherlands, experienced further growth in retail unit volumes in 2022, due to a growing trend towards alternative diets and lifestyles driven by…
Dutch workers embrace informal wear at most companies, making consumers less interested in formal work shoes which need polishing. At the same time, the hybrid form of working is also having some impact, as office workers spend time at home requiring…
Portable players looks set to register a slight increase in volume sales in 2023 thanks to wireless speakers, the only expanding category amongst several declining categories. Portable media players has recorded a strong decline in sales as these…
A significant shift is underway in the realm of Dutch public transport, as the familiar OV chipkaart is being gradually phased out and replaced with a more versatile system known as OVpay. Since the start of 2023, travellers on public transport have…
Retail current value sales of premium and luxury cars increased by 2% in 2023 to total EUR4.7 billion. This performance owed much to heightened demand from high-earning consumers, who were better able to show resilience against macroeconomic…
Premium beauty and personal care in the Netherlands saw strong retail current value growth in 2023. This was the first year with no Coronavirus (COVID-19) restrictions on the opening hours of beauty and personal care retailers since the outbreak of…
Processed fruit and vegetables, as a product area, faces challenges stemming from significant price increases. Manufacturers continue to grapple with the repercussions of 2022's gas price hikes, which have driven up production costs. As a result,…
The growth of shelf stable fruit within processed fruit and vegetables packaging in retail unit volumes in the Netherlands towards the end of the review period was attributed to changing consumer lifestyles and preferences. Dutch consumers are…
The ongoing dynamic retail unit volume growth recorded by packaging for meat and seafood substitutes including tofu within processed meat and seafood packaging at the end of the review was due to the rising popularity of plant-based and vegetarian…
The maturing meat substitutes market is experiencing a slowdown in volume growth due to several factors. Firstly, the ongoing effects of the COVID-19 pandemic have played a role in the sales decline, impacting consumer behaviour and preferences.…
As the number of consumers dining at home increased during lockdown, meal kit producers experienced a surge in demand. As a result, packaging unit volumes of folding cartons and flexible plastic used in dinner mixes recorded explosive growth in 2020.…
Refrigeration appliances saw a decline in retail volume sales in the Netherlands in 2023 as consumers continued to be cautious about spending on big purchases. The boom in sales during the outbreak of COVID-19 also accounts for the decline in retail…
Retail value sale of retail adult incontinence products recorded moderate growth in 2023. Rather than buy retail adult incontinence, many consumers often revert to pantyliners or menstrual care products in order to save money. As menstrual care…
Consumers are increasingly shopping online for their groceries with the return to busy lives away from the home leaving less time for grocery shopping. Growth was seen from both pure players and traditional store-based grocery retailers which have…
Retail in the Netherlands saw positive growth in current value terms in 2023 but this was largely reflective of the impact of inflation and price rises rather than an increase in consumption. Many channels actually reported declining volume sales in…