Netherlands

Following the surge in demand for sweet spreads in 2020 in line with pandemic-induced home seclusion, thereby enabling more frequent breakfast and snacking opportunities, retail unit volumes of sweet spreads packaging in the Netherlands stagnated…

Overall retail volume sales of tea in the Netherlands have continued to contract in 2023 due to a combination of rising prices, weakened purchasing power, increasing maturity and the fact that consumers are now spending less time at home with the…

Tissue and hygiene struggled to grow in volume terms in 2023, with many threats on the horizon. This included high price increases, dampening demand, as well as threats from non-disposable categories in menstrual care and hygiene but increasingly in…

Tobacco in the Netherlands is heavily influenced by regulatory changes, shifts in consumer behaviour, and economic pressures. In 2023, cigarette sales declined for another consecutive year as the long-term shift away from smoking tobacco continued.…

Retailers tried to stem the decline in volume sales in toilet care in 2023 by offering regular and deep discounts on rim blocks and rim liquids. These were mostly multi-buy offers, with discounts applied when purchasing three or four items – or…