Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
Dietary supplements in the Netherlands presents a varied picture in terms of retail volume and value growth during the review period. Amidst the Coronavirus (COVID-19) pandemic, there was a surge in the retail sales of dietary supplements known to…
In terms of retail current value sales, digestive remedies is projected to record healthy growth in 2023. This is mainly driven by average retail current unit price growth. In 2022, the growth in average unit prices was still relatively low, although…
As COVID-19 restrictions were eased and shops re-opened in 2022, some consumers turned away from direct selling and showed more interest in going out again and visiting physical retail outlets. However, in 2023, consumers showed renewed interest in…
With inflation remaining elevated in 2023 and disposable income decreasing, consumers were pushed to look for ways to save money. This benefited discounters, with these stores having a strong reputation for offering lower prices than supermarkets.…
Dishwashers recorded a decline in retail volume sales in 2023, partly driven down by the sluggish housing market. As interest rates increased in 2023, consumers were reluctant to purchase homes or move from one home to another. As borrowing also…
Private label saw robust growth within dishwashing in the Netherlands in 2023, driving overall growth and outperforming branded alternatives, and rising fastest in automatic dishwashing. Rapid expansion within this particular segment was the result…
Dog food in the Netherlands continues to be boosted by the growth in the dog population, albeit rising at a slower rate than that seen in the wake of the Coronavirus (COVID-19) pandemic in 2020. This has helped to maintain positive retail volume…
In 2023 in the Netherlands, overall retail volume sales for drinking milk products continue to decline. However, the rise in average unit prices has boosted overall value sales. Drinking milk products is now a mature category, which goes some way to…
As seen in most cooking ingredients and meals, edible oils are experiencing a rapid surge in consumer prices. This surge is primarily driven by increased costs in distribution, energy, and commodities. Retailers and manufacturers already witnessed…
While energy drinks in the Netherlands has continued to witness steep price hikes in 2023, off-trade volume growth is set to surpass that recorded in 2022. This improvement is partly explained by increased appreciation for the stimulant effect of…
Tourist visitor levels in the Netherlands recovered in 2023, despite global macroeconomic pressures, such as high inflation and the rapid escalation of living costs. This represents an improvement on 2021 and 2022, when restrictions related to…
Eye care is projected to post a moderate rise in retail volume sales over 2023, accompanied by a more substantial increase in retail current value sales. This pattern of volume-value growth mirrors the trend observed in several consumer health…
In 2024, sales of eyewear in the Netherlands are experiencing healthy growth, continuing the positive trend from the previous year. Despite facing challenges such as price increases and inflation, Dutch consumers consider eyewear an essential item…
In 2023, the Netherlands is experiencing its first full year without COVID-19 restrictions, leading to significant shifts in the payments landscape. For offline payments, this has resulted in a notable increase in card payments and proximity mobile…
Retail current value sales of fine wines/champagne and spirits grew by 10% to total EUR450 million in 2023, boosted by consumers’ desire to enjoy themselves after the Coronavirus (COVID-19) pandemic. Enjoying a drink with a meal at home or when…
Food preparation appliances recorded a decline in retail volume sales in 2023, driven by consumers' reluctance to spend on the appliances due to rising inflation. In addition, many had invested in appliances during COVID-19, having little motivation…
Footwear in 2023 continues to grapple with inflation, leading to rising unit prices and overall retail costs. The trend of inflated prices has affected sales growth, mirroring the impact observed in apparel. Intensified competition between physical…
Fragrances in the Netherlands registered high single-digit retail current value growth in 2023, following a double-digit increase in 2022, to continue its post-Coronavirus (COVID-19) recovery. Retail volume sales also continued to rebound, albeit at…
Though 2023 was a year of robust post-pandemic recovery for full-service restaurants in the Netherlands, many outlets reported financial difficulties. The overall category posted strong value sales growth, but restaurants also suffered from extreme…
Fertiliser experienced slower growth in current value terms in 2023. Despite the Netherlands' strong tradition of horticulture and gardening, with a significant portion of the population actively engaged in these activities, the demand for fertiliser…