Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
Digestive remedies is expected to see the highest retail volume and current value growth in herbal/traditional products over 2023. This is the first full year without any Coronavirus (COVID-19)-related restrictions since the outbreak of the pandemic…
The macroeconomic situation in the Netherlands was marked by a slowdown in growth, with GDP contracting over the first three quarters of 2023 which was met with declining consumer confidence. High inflation also had a substantial impact on disposable…
Home audio and cinema is set to register a decline in volume sales in 2023 as consumers are proving reluctant to spend on big ticket consumer electronics. Furthermore, some categories, such as digital media dock players and hi-fi systems, are…
Home care in the Netherlands rose in value terms but declined in volume terms in 2023. Inflationary pressures and reduced disposable incomes led Dutch consumers to strive to save money on their weekly shopping, with home care products offering…
With lockdowns, foodservice closures and home working/schooling being seen when the COVID-19 pandemic hit the Netherlands in 2020, this significantly boosted cooking and eating at home, resulting in a major spike in demand for dishwashing products…
Bed textiles saw only moderate growth in current value terms in the Netherlands in 2023 despite an increasing emphasis on home comfort and relaxation, which has been driven by lifestyle shifts. During the pandemic individuals spent more time at home…
Wall covering saw significant growth in the Netherlands in 2023 in current value terms. Demand rose as many people continued to focus on making home improvements, with changing wall coverings seen to be an effective and affordable way to achieve…
The Netherlands saw mixed weather during the spring and summer seasons of 2023, though the country did enjoy several weeks of sunny weather with high temperatures, supporting higher demand (with a slight slowdown in the decline in volume sales) for…
Home laundry faced a decline in retail volume sales in 2023 as price-sensitive consumers were reluctant to spend on big ticket items. Additionally, sales of home laundry appliances rose during COVID-19; meaning that the need to replace items was low…
Home products specialists are focusing more on sustainability. This is a reaction to consumers becoming increasingly demanding and wanting to reduce their carbon footprint. Consumers are becoming more aware of the wider impact of their purchasing…