Netherlands

The packaging industry in the Netherlands is undergoing a transformation due to a growing emphasis on sustainability, health-conscious consumer choices and eco-friendly alternatives. The rise in plant-based and vegetarian diets has led to a surge in…

Overall, other pet food in the Netherlands is affected by the slowdown in the other pet population, compared to the increases seen in the wake of the Coronavirus (COVID-19) pandemic in 2020 and 2021. There was a particularly notable increase in…

In keeping with its performance over most of the review period, other hot drinks is set to contract in retail volume terms in 2023. As a mature category with a much narrower appeal than coffee and tea in the Netherlands, it continues to suffer from a…

In 2023 other dairy in the Netherlands is several subcategories suffer in terms of retail volume sales, though most have recorded an uptick in average retail value sales. Dairy producers have been facing escalating production costs — from core…

Overall, oral care in the Netherlands saw a minor decline in retail volume sales in 2023, while retail current value sales grew strongly. As was the case in many categories of beauty and personal care, the growth in retail value sales was mainly…

NRT smoking cessation aids is projected to post a decline in retail volume sales in 2023, while recording positive retail current value growth. The decline in retail volume sales can be attributed to a couple of key factors. Firstly, following the…

Retail value sales of nappies/diapers/pants recorded moderate growth in 2023. In 2022, a slight increase in the number of babies born led to an increase in sales of nappies/diapers, especially new born and standard, in volume terms. However, this was…

Light vehicle sales were still recovering in 2022, with SUVs and crossovers remaining the most popular car type. The government’s efforts to reduce CO2 emissions and to encourage more sustainable lifestyles are aiding the rise of battery electric…

Mobile phones to see decline in volume sales again in 2023

Microwaves declined in retail volume sales in 2023, with inflationary pressure leading consumers to be unwilling to spend on appliances. Microwaves was also particularly affected by the boost in sales during the pandemic years, with more consumers…

In the Netherlands, the demand for casualwear is driven not only by the pursuit of comfort but also by the influence of street and urban culture trends. Younger Dutch consumers are embracing streetwear styles in both clothing and footwear, prompting…

In 2023, retail value sales of menstrual care recorded moderate growth in the Netherlands. More initiatives to compensate for menstrual poverty were seen in 2023 especially in some cities, where such activities have been in place for some time at the…

Men’s grooming in the Netherlands saw high single-digit retail current value growth in 2023, supported by average unit price increases. While overall retail volume sales dropped, there were positive growth performances for men’s deodorants and…

The stagnant performance by meals and soup packaging in retail unit volume growth terms in the Netherlands is attributed to changing consumer preferences and lifestyles. Dutch consumers are increasingly seeking fresh and healthier food options, with…

Soup is poised for healthy growth in 2023, defying traditional associations with cold weather consumption. Dutch consumers of all age groups continue to embrace soup as a favourite meal option. Valued for its nutritional benefits and perceived as a…

In 2023, mass beauty and personal care in the Netherlands recorded strong retail current value growth across most categories. This performance was driven by a strong rise in average unit price amid inflationary pressure. However, once again, mass…

Retail current value sales of luxury goods in the Netherlands rose by 8% in 2023 in current terms to amount to EUR9.8 billion. There was a clear focus on recovery as Coronavirus (COVID-19) restrictions lifted, with luxury shoppers keen to indulge in…

The rebound in the number of outlets alongside improving inbound tourism flows are expected to boost lodging’s performance over 2023. There is set to be a further increase in the number of outlets across lodging over 2023, supported by newly-built…

Limited-service restaurants performed relatively well in 2023, with robust rises in current value sales growth driven by high inflation, and positive growth in volume transactions.

2023 saw private label players in laundry care strive to emphasise their strides forward in terms of sustainability, particularly in relation to product ingredients and the possibility of cool washes. A growing number of Dutch consumers were…