Netherlands

The retail unit volume growth of milk formula packaging within baby food packaging in the Netherlands at the end of the review period was driven by the increasing trend towards formula feeding among Dutch parents. This trend was due to factors such…

The COVID-19 pandemic meant a domestic shift for many consumers. As parents found themselves confined more to their homes, mothers had more time to focus on their children, with many in the Netherlands breastfeeding their babies for more months than…

Baby and child-specific products in the Netherlands was affected by the slowdown in the birth rate after a pandemic-induced peak and spikes in average unit prices. These were the main reasons for the declines in retail volume sales of baby and…

Increased growth in the elderly population in 2023 continued to fuel growth of AFH tissue and hygiene value sales in the Netherlands as the elderly generally need significantly more care than younger people. This is true for both hospital care and…

Asian speciality drinks remains a niche category with very limited sales in the Dutch market. With little investment in innovation and marketing, the category remains reliant on a small base of specific consumer groups and has experienced a…