Netherlands

Air treatment continued to grow in 2023, as a comfortable home remained a priority for most consumers. As Dutch summers become unpredictably hot, consumers are interested in long-term solutions which are also sustainable in terms of energy use. As a…

Dutch consumers are increasingly aware of the harmful effects of chemicals on their health and look to refrain from buying air care products that might potentially emit harmful chemicals, opting for more natural solutions instead. As a consequence,…