Netherlands

Dog food in the Netherlands continues to be boosted by the growth in the dog population, albeit rising at a slower rate than that seen in the wake of the Coronavirus (COVID-19) pandemic in 2020. This has helped to maintain positive retail volume…

Private label saw robust growth within dishwashing in the Netherlands in 2023, driving overall growth and outperforming branded alternatives, and rising fastest in automatic dishwashing. Rapid expansion within this particular segment was the result…

Dishwashers recorded a decline in retail volume sales in 2023, partly driven down by the sluggish housing market. As interest rates increased in 2023, consumers were reluctant to purchase homes or move from one home to another. As borrowing also…

With inflation remaining elevated in 2023 and disposable income decreasing, consumers were pushed to look for ways to save money. This benefited discounters, with these stores having a strong reputation for offering lower prices than supermarkets.…

As COVID-19 restrictions were eased and shops re-opened in 2022, some consumers turned away from direct selling and showed more interest in going out again and visiting physical retail outlets. However, in 2023, consumers showed renewed interest in…

In terms of retail current value sales, digestive remedies is projected to record healthy growth in 2023. This is mainly driven by average retail current unit price growth. In 2022, the growth in average unit prices was still relatively low, although…

Dietary supplements in the Netherlands presents a varied picture in terms of retail volume and value growth during the review period. Amidst the Coronavirus (COVID-19) pandemic, there was a surge in the retail sales of dietary supplements known to…

In general, dermatologicals was largely unaffected by the Coronavirus (COVID-19) pandemic. Most categories of dermatologicals continued to see retail volume growth in 2020, many of them at a similar rate to 2019. There are a number of underlying…

The recovery of travel helped depilatories in the Netherlands to limit the decline in retail volume sales to a marginal one in 2023, following a moderate increase in 2022. Strong growth in average unit prices spiked retail current value growth;…

In 2023, the demand for deodorants in the Netherlands was quite stable, with only a slight decrease in retail volume sales. This followed two consecutive years of slight growth as the category recovered from the downturn caused by the Coronavirus…

Contactless payments, whether using a debit card or a mobile device linked to a debit card, have become an increasingly popular method of payment at physical merchant locations in the United Kingdom. This surge in popularity can be attributed to the…

Against a backdrop of soaring global prices, the Netherlands' dairy industry is dealing with surging costs. Energy prices, along with those of wheat and other essential grains, are showing no signs of abating in 2023. Moreover, the skyrocketing…

Shelf stable milk packaging faced slow-moving growth in retail unit volumes within dairy in the Netherlands towards the end of the review period, primarily due to evolving consumer preferences. The Dutch market has witnessed a shift towards fresh and…

In the Netherlands, credit card usage is on the rise, despite starting from a relatively small base. The key catalyst for this growth in 2023 is the resurgence of outbound travel. While travel experienced rapid growth in 2022, 2023 marked a further…

Cough, cold, and allergy (hay fever) remedies is projected to continue to post retail current value growth in 2023, following a severe decline in 2020 due to the Coronavirus (COVID-19) pandemic. Having passed the 2019 pre-pandemic level in 2022, the…

In 2023, Dutch consumers are navigating a challenging landscape characterised by low consumer confidence and higher-than-predicted inflation. This has prompted a significant number of consumers to seek savings in their food expenditures. Notably,…

Convenience stores in city centre locations saw steady growth in current value terms in 2023 with this being driven by various factors. First, with the pandemic over consumers spent less time working from home than during the height of the health…

Sales of contact lenses and solutions remain driven by daily disposable lenses in the Netherlands, continuing the trend evidenced during the latter part of the review period. Manufacturers are committed to increasing the penetration of daily…

The consumer lending sector in the Netherlands is currently witnessing a significant slowdown in growth, particularly in gross lending for the year 2023. This deceleration can be attributed to increasingly stringent lending criteria. Policymakers are…

The Coronavirus (COVID-19) pandemic had a major impact on almost every category within consumer health in the Netherlands. While the COVID-19 situation eased by 2022, 2023 is the first full year after the pandemic in which players, retailers and…

Consumer foodservice operators faced further cost hikes in terms of ingredients in 2023 as a result of soaring inflation. Price rises were also seen in energy, driven in part by the war in Ukraine. The Netherlands’ extreme weather during the year…

Consumer foodservice by location witnessed a lot of turmoil while the COVID-19 pandemic was in full swing. During 2020, standalone foodservice outlets fared better than retail, travel, leisure, and lodging segments. This was mainly because all…

Consumer electronics is set to see a significant decline in volume sales in the Dutch market in 2023 driven by challenges brought about by the war in Ukraine, inflation, and the energy crisis. Consumers’ expectations are low and as a result, they…

Lending institutions in the Netherlands are adapting their lending norms to accommodate inflation and the increasing cost of living. These updated lending norms predominantly affect consumer credit. By incorporating rising prices into their…

Due to rising inflation and price sensitivity, sales of consumer appliances in the Netherlands were challenged in 2023. Retail volume sales of both large and smaller appliances declined as consumers remained cautious, postponing purchases, especially…

Chocolate confectionery packaging, which dominates demand for confectionery packaging in the Netherlands in retail unit volume share terms, continued to record a positive performance in 2022. This was due to factors such as chocolate being a beloved…

Concentrates have long been considered a more economical alternative to other types of soft drinks by Dutch consumers. However, the traditional advantage they enjoy in this regard has recently been eroded by steep price hikes amidst high inflation…

Computers and peripherals are set to register a steep decline in volume sales in 2023 as consumers are proving reluctant to spend on big items due to the high rate of inflation. Apart from that, the uncertainty caused by the war following the Russian…

Colour cosmetics in the Netherlands profited from the further recovery of the frequency of out-of-home social activities and events after the heavy mobility restrictions of the Coronavirus (COVID-19) crisis. As with fragrances, colour cosmetics are…

Retail volume sales of coffee in the Netherlands are set to contract for a third consecutive year in 2023. This is partly attributable to the easing of the pandemic and the ending of associated restrictions, in that consumers are now spending more…

Cigars, cigarillos and smoking tobacco in the Netherlands has been significantly impacted by excise tax increases, particularly for smoking tobacco, which have aligned with hikes in cigarette taxes. On 1 Apr 2023, excise increased on smoking tobacco,…

Cigarettes saw another year of retail volume decline in 2023, with the smoking prevalence continuing to fall in the Netherlands, and the number of young people starting to smoke also decreasing. With the regulatory environment becoming ever stricter…

Cider is a minor category in the Netherlands, and in 2023, it saw substantial decline in both volume and current value terms. The decline in current value was limited because of a strong increase in average unit price in 2023. Still, the underlying…

Chocolate confectionery in the Netherlands is recording robust retail current value growth in 2024, though retail volume sales are falling, and a faster rate than was recorded for the previous year. For the second consecutive year, average unit…

Anticipated healthy growth in childrenswear across its three subcategories in 2023 is being propelled by sustained demand for quality products and an escalating interest in fashion and design. The extended use of social media platforms is…

The traditional cheese sector in the Netherlands is facing a series of challenges in 2023, with a continued dip in retail volume sales. This is the result of several factors, including soaring cheese prices leading to fewer purchases among local…

While charge card payments have experienced some growth in popularity over the review period, they remain a relatively minor payment method in the Netherlands, largely due to deeply ingrained cultural factors. Dutch consumers typically gravitate…

In cat food in the Netherlands, mid-priced brands like Whiskas have benefited as some consumers previously buying premium options, especially in wet cat food, traded down. As cats are often more sensitive than dogs to changes in their diet,…

Carbonates in the Netherlands is poised to contract in off-trade volume terms for a third consecutive year in 2023. This is partly because health concerns are increasingly leading people to move away from these products in favour of other types of…

This report analyses the market for cannabis in the Netherlands. For the purposes of the study, the market has been defined as follows:

Cafés/bars saw steady decline in the number of outlets during the review period, which continued throughout 2023. The biggest problem is within independent bars/pubs, which is home to a persistent fall in the large number of traditional Dutch pubs…

In 2023 butter and spreads in the Netherlands is facing a rise in average unit prices, albeit at a moderated pace when compared to the previous year, 2022, with a notable deficit of milk fat in the global markets underpinning the price hikes for…

Consumers are increasingly viewing breakfast cereal as a healthy option, driving the growth of muesli and granola while hindering the expansion of children's cereals, which tend to be high in sugar. In response to this, manufacturers of children's…

After posting declines in off-trade volume sales over 2021-2022 due to significant price increases, bottled water has shown a modest return to growth in this respect in 2023. While the upward trend in average unit prices has persisted, hikes have not…

Current value sales of leisure packages are projected to see dynamic growth in 2023, following an exponential increment over 2022. As a result, leisure packages current value sales are expected to return very close to the 2019 pre-Coronavirus…

With rising prices in 2023 consumers sought ways to save money whenever possible. Despite hefty price increases in 2022 and 2023, private label bleach products remained inexpensive. Bleach is still seen to be an effective cleaning product, and many…

The total sales volume of beer recorded a decline in 2023. Further substantial price increases in both the on-trade and off-trade channels, together with mostly disappointing summer weather, negatively affected the category. Almost all categories in…

Within the pack types used in the packaging of toothpaste, squeezable plastic tubes accounted for the dominant share in 2022, with folding cartons the next biggest pack type. Toothpaste brands are increasingly launching sustainably packaged products…

As in many industries, most categories of beauty and personal care in the Netherlands saw a strong increase in retail current value sales in 2023. However, this growth mainly came from high inflationary pressure on prices, with retail volume sales…

Bath and shower in the Netherlands witnessed a slight decline in retail current value sales in 2023, and a strong decrease in retail volume terms. The 2023 development of the category was a tale of two main trends. On the one hand, there was strong…