Netherlands

Gum is among the snacks categories losing significant volume sales in the Netherlands in 2024, thanks largely to persistent unit price hikes continuing on from 2023. Consumers are opting to purchase gum less frequently, resulting in further volume…

The briefing examines how the machinery industry is performing globally and in the largest countries in terms of machinery output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability and…

The briefing examines how the chemical products industry is performing globally and in the largest countries in terms of chemical products output. The report also provides data for production, market size, imports, exports, industry costs, industry…

The briefing examines how the chemical products industry performs globally and in the largest countries in terms of chemical products output. The report also provides data for production, market size, imports, exports, industry’s costs, industry’s…

The aggregate global real GDP growth baseline forecast has remained roughly unchanged since Q3 2020, with a projected contraction of 4.7% in 2020, followed by 5.1% growth in 2021. The end of 2020 is seeing the emergence of regional second waves…

Action continued to record growth in current value terms in 2023, albeit at a slower pace than in 2022. Action is a chain of discounter variety stores which has benefited from the challenging economic environment with consumers coming to its stores…

Fertiliser experienced slower growth in current value terms in 2023. Despite the Netherlands' strong tradition of horticulture and gardening, with a significant portion of the population actively engaged in these activities, the demand for fertiliser…

Though 2023 was a year of robust post-pandemic recovery for full-service restaurants in the Netherlands, many outlets reported financial difficulties. The overall category posted strong value sales growth, but restaurants also suffered from extreme…

Fragrances in the Netherlands registered high single-digit retail current value growth in 2023, following a double-digit increase in 2022, to continue its post-Coronavirus (COVID-19) recovery. Retail volume sales also continued to rebound, albeit at…

Footwear in 2023 continues to grapple with inflation, leading to rising unit prices and overall retail costs. The trend of inflated prices has affected sales growth, mirroring the impact observed in apparel. Intensified competition between physical…

Food preparation appliances recorded a decline in retail volume sales in 2023, driven by consumers' reluctance to spend on the appliances due to rising inflation. In addition, many had invested in appliances during COVID-19, having little motivation…

Retail current value sales of fine wines/champagne and spirits grew by 10% to total EUR450 million in 2023, boosted by consumers’ desire to enjoy themselves after the Coronavirus (COVID-19) pandemic. Enjoying a drink with a meal at home or when…

In 2023, the Netherlands is experiencing its first full year without COVID-19 restrictions, leading to significant shifts in the payments landscape. For offline payments, this has resulted in a notable increase in card payments and proximity mobile…

In 2024, sales of eyewear in the Netherlands are experiencing healthy growth, continuing the positive trend from the previous year. Despite facing challenges such as price increases and inflation, Dutch consumers consider eyewear an essential item…

Eye care is projected to post a moderate rise in retail volume sales over 2023, accompanied by a more substantial increase in retail current value sales. This pattern of volume-value growth mirrors the trend observed in several consumer health…

Tourist visitor levels in the Netherlands recovered in 2023, despite global macroeconomic pressures, such as high inflation and the rapid escalation of living costs. This represents an improvement on 2021 and 2022, when restrictions related to…

The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…

While energy drinks in the Netherlands has continued to witness steep price hikes in 2023, off-trade volume growth is set to surpass that recorded in 2022. This improvement is partly explained by increased appreciation for the stimulant effect of…

As seen in most cooking ingredients and meals, edible oils are experiencing a rapid surge in consumer prices. This surge is primarily driven by increased costs in distribution, energy, and commodities. Retailers and manufacturers already witnessed…

In 2023, the Netherlands’ economic growth decelerated, due to subdued private expenditure and a drop in exports. However, the economy was supported by increases in public spending and gross fixed capital formation. Despite the slowdown in economic…

In 2023 in the Netherlands, overall retail volume sales for drinking milk products continue to decline. However, the rise in average unit prices has boosted overall value sales. Drinking milk products is now a mature category, which goes some way to…

Dog food in the Netherlands continues to be boosted by the growth in the dog population, albeit rising at a slower rate than that seen in the wake of the Coronavirus (COVID-19) pandemic in 2020. This has helped to maintain positive retail volume…

Private label saw robust growth within dishwashing in the Netherlands in 2023, driving overall growth and outperforming branded alternatives, and rising fastest in automatic dishwashing. Rapid expansion within this particular segment was the result…

Dishwashers recorded a decline in retail volume sales in 2023, partly driven down by the sluggish housing market. As interest rates increased in 2023, consumers were reluctant to purchase homes or move from one home to another. As borrowing also…

With inflation remaining elevated in 2023 and disposable income decreasing, consumers were pushed to look for ways to save money. This benefited discounters, with these stores having a strong reputation for offering lower prices than supermarkets.…

As COVID-19 restrictions were eased and shops re-opened in 2022, some consumers turned away from direct selling and showed more interest in going out again and visiting physical retail outlets. However, in 2023, consumers showed renewed interest in…

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

In terms of retail current value sales, digestive remedies is projected to record healthy growth in 2023. This is mainly driven by average retail current unit price growth. In 2022, the growth in average unit prices was still relatively low, although…

Dietary supplements in the Netherlands presents a varied picture in terms of retail volume and value growth during the review period. Amidst the Coronavirus (COVID-19) pandemic, there was a surge in the retail sales of dietary supplements known to…

In general, dermatologicals was largely unaffected by the Coronavirus (COVID-19) pandemic. Most categories of dermatologicals continued to see retail volume growth in 2020, many of them at a similar rate to 2019. There are a number of underlying…

The recovery of travel helped depilatories in the Netherlands to limit the decline in retail volume sales to a marginal one in 2023, following a moderate increase in 2022. Strong growth in average unit prices spiked retail current value growth;…

In 2023, the demand for deodorants in the Netherlands was quite stable, with only a slight decrease in retail volume sales. This followed two consecutive years of slight growth as the category recovered from the downturn caused by the Coronavirus…

Contactless payments, whether using a debit card or a mobile device linked to a debit card, have become an increasingly popular method of payment at physical merchant locations in the United Kingdom. This surge in popularity can be attributed to the…

Against a backdrop of soaring global prices, the Netherlands' dairy industry is dealing with surging costs. Energy prices, along with those of wheat and other essential grains, are showing no signs of abating in 2023. Moreover, the skyrocketing…

Shelf stable milk packaging faced slow-moving growth in retail unit volumes within dairy in the Netherlands towards the end of the review period, primarily due to evolving consumer preferences. The Dutch market has witnessed a shift towards fresh and…

In the Netherlands, credit card usage is on the rise, despite starting from a relatively small base. The key catalyst for this growth in 2023 is the resurgence of outbound travel. While travel experienced rapid growth in 2022, 2023 marked a further…

Cough, cold, and allergy (hay fever) remedies is projected to continue to post retail current value growth in 2023, following a severe decline in 2020 due to the Coronavirus (COVID-19) pandemic. Having passed the 2019 pre-pandemic level in 2022, the…

In 2023, Dutch consumers are navigating a challenging landscape characterised by low consumer confidence and higher-than-predicted inflation. This has prompted a significant number of consumers to seek savings in their food expenditures. Notably,…

Convenience stores in city centre locations saw steady growth in current value terms in 2023 with this being driven by various factors. First, with the pandemic over consumers spent less time working from home than during the height of the health…

Sales of contact lenses and solutions remain driven by daily disposable lenses in the Netherlands, continuing the trend evidenced during the latter part of the review period. Manufacturers are committed to increasing the penetration of daily…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

The consumer lending sector in the Netherlands is currently witnessing a significant slowdown in growth, particularly in gross lending for the year 2023. This deceleration can be attributed to increasingly stringent lending criteria. Policymakers are…

The Coronavirus (COVID-19) pandemic had a major impact on almost every category within consumer health in the Netherlands. While the COVID-19 situation eased by 2022, 2023 is the first full year after the pandemic in which players, retailers and…

Consumer foodservice operators faced further cost hikes in terms of ingredients in 2023 as a result of soaring inflation. Price rises were also seen in energy, driven in part by the war in Ukraine. The Netherlands’ extreme weather during the year…

Consumer foodservice by location witnessed a lot of turmoil while the COVID-19 pandemic was in full swing. During 2020, standalone foodservice outlets fared better than retail, travel, leisure, and lodging segments. This was mainly because all…

Consumer electronics is set to see a significant decline in volume sales in the Dutch market in 2023 driven by challenges brought about by the war in Ukraine, inflation, and the energy crisis. Consumers’ expectations are low and as a result, they…

Lending institutions in the Netherlands are adapting their lending norms to accommodate inflation and the increasing cost of living. These updated lending norms predominantly affect consumer credit. By incorporating rising prices into their…

Due to rising inflation and price sensitivity, sales of consumer appliances in the Netherlands were challenged in 2023. Retail volume sales of both large and smaller appliances declined as consumers remained cautious, postponing purchases, especially…