Netherlands

Sour milk products overall is falling in terms of retail volume sales in the Netherlands in 2023, though the decline is less steep that that of 2023. While plain yoghurt is witnessing positive growth, other members of yoghurt and sour milk products…

The ongoing shift towards digitalisation has influenced the consumption patterns of markers and highlighters, prompting manufacturers to adapt their marketing strategies by promoting alternative uses. Notably, there is a growing trend in hobbies and…

Wound care is projected to see a steady increase in retail volume sales throughout 2023, accompanied by an even more significant increase in retail current value terms. The category is performing well as it continues to recover from strong declines…

Sales of women’s apparel are expected to maintain a stable, positive growth trajectory in 2023. Although growth may slightly lag behind the previous year, factors such as inflation, price increases, favourable weather, and a return to workplaces are…

Value sales growth of wipes in the Netherlands continued to be significant in 2023, driven by high increases in price. Underlying factors that led to price increases included high transport costs, high energy costs and increased costs of raw…

Overall volume sales in wine continued to decline in the Netherlands in 2023. Both off-trade and on-trade sales were hampered by an ageing consumer base and substantial growth in average unit prices across the subcategories. The long-term issues…

In 2023, meal replacement and weight loss supplements are projected to record healthy increases in retail volume sales. Dutch consumers are becoming more aware of the health risks involved with obesity. Awareness was heightened by the Coronavirus…

Wearable electronics is set to record volume growth in 2023 thanks to smart wearables and activity watches (analogue). Smart wearables, such as smartwatches, are driving growth during the year, as the penetration rate is low and new consumers are…

Overall, vitamins is projected to register a further decline in retail volume sales over 2023, with a moderate increase in retail current value sales. However, retail volume and current value sales are expected to be higher at the end of the review…

The market for video games in the Netherlands saw healthy growth in current value terms in 2023. Video gamers are, in general, not significantly influenced by inflation and therefore continued to support the category despite the difficult economic…

Grocery retailers are coming under pressure and have seen their turnover threatened by decreasing volume sales and increased competition from other grocery players and other players. As a result, they are looking for other ways to invest and increase…

Retail volume sales of vacuum cleaners declined in 2023 partly due to consumers' reluctance to spend on new appliances, while others had already invested in new vacuum cleaners during COVID-19. The cylinder vacuum cleaner, the largest category, faced…

In 2023, the number of leisure outbound trips is projected to exceed the 2019 pre-Coronavirus (COVID-19) level. Fuelled by still high pent-up demand, there have been high numbers of bookings for May and summer holidays, with land, rail and air travel…

Traditional toys and games in the Netherlands registered only modest growth in current value terms in 2023, continuing the trend of the previous year. Consumers felt the pinch of inflation and as such, were more cautious with their spending. While…

Despite a projected decline in luxury product demand in the Netherlands, mechanical watches continue to garner enthusiasm and promotional efforts. Mainstream manufacturers' consistent introduction of new models forecasts steady growth for mechanical…

The market for toys and games in the Netherlands saw continued growth in current value terms in 2023, albeit at a slower rate than the previous year. This was driven primarily by video games, both hardware and software. Video gamers are, in general,…

Coronavirus (COVID-19) is no longer of significant influence on outbound travel from the Netherlands in 2023. The COVID-19 virus was declared endemic in February 2023, with most of the pandemic measures already lifted in the Netherlands in early…

Retailers tried to stem the decline in volume sales in toilet care in 2023 by offering regular and deep discounts on rim blocks and rim liquids. These were mostly multi-buy offers, with discounts applied when purchasing three or four items – or…

Tobacco in the Netherlands is heavily influenced by regulatory changes, shifts in consumer behaviour, and economic pressures. In 2023, cigarette sales declined for another consecutive year as the long-term shift away from smoking tobacco continued.…

Tissue and hygiene struggled to grow in volume terms in 2023, with many threats on the horizon. This included high price increases, dampening demand, as well as threats from non-disposable categories in menstrual care and hygiene but increasingly in…