Netherlands

Spreads in the Netherlands are experiencing healthy sales growth driven by a combination of factors in 2023. The expansion in population and price increases due to inflation are contributing to the organic growth in sales. Notably, the sweet spreads…

Bread continues to be perceived as a fundamental staple, offering affordability and nutritional value. It remains a popular choice for lunch, serving as the primary mealtime option, closely followed by breakfast. Despite the emergence of alternative…

Consumers are increasingly viewing breakfast cereal as a healthy option, driving the growth of muesli and granola while hindering the expansion of children's cereals, which tend to be high in sugar. In response to this, manufacturers of children's…

Processed fruit and vegetables, as a product area, faces challenges stemming from significant price increases. Manufacturers continue to grapple with the repercussions of 2022's gas price hikes, which have driven up production costs. As a result,…

The maturing meat substitutes market is experiencing a slowdown in volume growth due to several factors. Firstly, the ongoing effects of the COVID-19 pandemic have played a role in the sales decline, impacting consumer behaviour and preferences.…

The unpackaged trend is gaining momentum with increased sales of unpackaged rice and pasta in both organic and conventional supermarkets. Retailers are taking steps to reduce their carbon footprint associated with packaging, attracting…

In 2023, the landscape of staple foods is marked by several key trends and factors. Volume growth is generally down as households try to buy less and save money due to squeezed incomes. This decline in volume growth is offset by value growth driven…

Accessories sales in the Netherlands are witnessing a surge in interest among consumers, especially for fashion accessories like scarves, hats, and gloves. These items are increasingly viewed as style complements, expected to demonstrate robust…

The sales forecast for apparel and footwear in 2023 projects positive, albeit tempered, growth compared to the previous year. A prevailing sense of lower consumer confidence is impacting demand, leading to a more prudent approach to spending among…

Anticipated healthy growth in childrenswear across its three subcategories in 2023 is being propelled by sustained demand for quality products and an escalating interest in fashion and design. The extended use of social media platforms is…

Footwear in 2023 continues to grapple with inflation, leading to rising unit prices and overall retail costs. The trend of inflated prices has affected sales growth, mirroring the impact observed in apparel. Intensified competition between physical…

Sales of hosiery are anticipated to surge, particularly in non-sheer varieties, as Dutch consumers increasingly invest in both luxurious and eco-conscious products. While there's a continued interest in premium items, shoppers are also seeking…

Anticipated sales in 2023 will reflect a more tempered growth in premium and super-premium jeans as consumers adopt a cautious spending approach. While economy-level jeans are projected to show positive growth, standard jeans remain the most…

In the Netherlands, the demand for casualwear is driven not only by the pursuit of comfort but also by the influence of street and urban culture trends. Younger Dutch consumers are embracing streetwear styles in both clothing and footwear, prompting…

Sportswear is rapidly gaining traction within Dutch apparel and footwear, constituting less than a quarter of total value sales in 2023. This upsurge is predominantly driven by the growing popularity of sports activities and the prevalent preference…

Sales of women’s apparel are expected to maintain a stable, positive growth trajectory in 2023. Although growth may slightly lag behind the previous year, factors such as inflation, price increases, favourable weather, and a return to workplaces are…

Air treatment continued to grow in 2023, as a comfortable home remained a priority for most consumers. As Dutch summers become unpredictably hot, consumers are interested in long-term solutions which are also sustainable in terms of energy use. As a…

Due to rising inflation and price sensitivity, sales of consumer appliances in the Netherlands were challenged in 2023. Retail volume sales of both large and smaller appliances declined as consumers remained cautious, postponing purchases, especially…

Dishwashers recorded a decline in retail volume sales in 2023, partly driven down by the sluggish housing market. As interest rates increased in 2023, consumers were reluctant to purchase homes or move from one home to another. As borrowing also…

Food preparation appliances recorded a decline in retail volume sales in 2023, driven by consumers' reluctance to spend on the appliances due to rising inflation. In addition, many had invested in appliances during COVID-19, having little motivation…