Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
As COVID-19 restrictions were eased and shops re-opened in 2022, some consumers turned away from direct selling and showed more interest in going out again and visiting physical retail outlets. However, in 2023, consumers showed renewed interest in…
With inflation remaining elevated in 2023 and disposable income decreasing, consumers were pushed to look for ways to save money. This benefited discounters, with these stores having a strong reputation for offering lower prices than supermarkets.…
Action continued to record growth in current value terms in 2023, albeit at a slower pace than in 2022. Action is a chain of discounter variety stores which has benefited from the challenging economic environment with consumers coming to its stores…
Retailers are increasingly focusing on an omnichannel strategy in order to allow the consumer to shop in the way that they see fit and which is most convenient to them and which can maximise the retailer’s reach and sales potential. This in turn is…
Home products specialists are focusing more on sustainability. This is a reaction to consumers becoming increasingly demanding and wanting to reduce their carbon footprint. Consumers are becoming more aware of the wider impact of their purchasing…
Hypermarkets was the most dynamic grocery retailers category in current value terms in 2023. Although people are spending less on the extra services that were installed in hypermarkets over review period (eg prepared meals, cobblers etc) they are…
Consumers are increasingly shopping online for their groceries with the return to busy lives away from the home leaving less time for grocery shopping. Growth was seen from both pure players and traditional store-based grocery retailers which have…
Retail in the Netherlands saw positive growth in current value terms in 2023 but this was largely reflective of the impact of inflation and price rises rather than an increase in consumption. Many channels actually reported declining volume sales in…
Small local grocers are increasingly trying to find ways to compete with supermarkets and other modern grocery retailers in what has been a tough economic environment. Small local grocers often struggle to achieve economies of scale with even many of…
Despite the increasing competition from hypermarkets and discounters, supermarkets remains by far the largest grocery retailers category in the Netherlands, with it continuing to expand its footprint in 2023. Competition in supermarkets is still…