Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
Private label saw robust growth within dishwashing in the Netherlands in 2023, driving overall growth and outperforming branded alternatives, and rising fastest in automatic dishwashing. Rapid expansion within this particular segment was the result…
Home care in the Netherlands rose in value terms but declined in volume terms in 2023. Inflationary pressures and reduced disposable incomes led Dutch consumers to strive to save money on their weekly shopping, with home care products offering…
The Netherlands saw mixed weather during the spring and summer seasons of 2023, though the country did enjoy several weeks of sunny weather with high temperatures, supporting higher demand (with a slight slowdown in the decline in volume sales) for…
2023 saw private label players in laundry care strive to emphasise their strides forward in terms of sustainability, particularly in relation to product ingredients and the possibility of cool washes. A growing number of Dutch consumers were…
Dutch workers embrace informal wear at most companies, making consumers less interested in formal work shoes which need polishing. At the same time, the hybrid form of working is also having some impact, as office workers spend time at home requiring…
Consumers in 2023 were on the look-out for surface cleaners offering high levels of convenience and (perceived) savings, and as such turned to multi-purpose cleaners in the hope that one product could do the bulk of the work, helping to slow the…
Retailers tried to stem the decline in volume sales in toilet care in 2023 by offering regular and deep discounts on rim blocks and rim liquids. These were mostly multi-buy offers, with discounts applied when purchasing three or four items – or…
Apparel and footwear specialists registered modest growth in current value terms in 2023 although this was down to inflation rather than an increase in demand. Consumers were looking to make savings in 2023 due to pressure on disposable income which…
BCC was declared bankrupt by a court in the Netherlands in September 2023 with the retailer finding itself unable to stay afloat amidst rising costs and falling demand. The bankruptcy was also seen to be due to a failure to innovate or successfully…
Convenience stores in city centre locations saw steady growth in current value terms in 2023 with this being driven by various factors. First, with the pandemic over consumers spent less time working from home than during the height of the health…