Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
Anticipated healthy growth in childrenswear across its three subcategories in 2023 is being propelled by sustained demand for quality products and an escalating interest in fashion and design. The extended use of social media platforms is…
Footwear in 2023 continues to grapple with inflation, leading to rising unit prices and overall retail costs. The trend of inflated prices has affected sales growth, mirroring the impact observed in apparel. Intensified competition between physical…
Sales of hosiery are anticipated to surge, particularly in non-sheer varieties, as Dutch consumers increasingly invest in both luxurious and eco-conscious products. While there's a continued interest in premium items, shoppers are also seeking…
Anticipated sales in 2023 will reflect a more tempered growth in premium and super-premium jeans as consumers adopt a cautious spending approach. While economy-level jeans are projected to show positive growth, standard jeans remain the most…
In the Netherlands, the demand for casualwear is driven not only by the pursuit of comfort but also by the influence of street and urban culture trends. Younger Dutch consumers are embracing streetwear styles in both clothing and footwear, prompting…
Sportswear is rapidly gaining traction within Dutch apparel and footwear, constituting less than a quarter of total value sales in 2023. This upsurge is predominantly driven by the growing popularity of sports activities and the prevalent preference…
Sales of women’s apparel are expected to maintain a stable, positive growth trajectory in 2023. Although growth may slightly lag behind the previous year, factors such as inflation, price increases, favourable weather, and a return to workplaces are…
This briefing provides insight into the Sustainable Manufacturing trend, exploring the manufacturing sectors with the greatest environmental impact, solutions to improve the sustainability of the manufacturing sector, and potential hurdles that…
Air treatment continued to grow in 2023, as a comfortable home remained a priority for most consumers. As Dutch summers become unpredictably hot, consumers are interested in long-term solutions which are also sustainable in terms of energy use. As a…
Due to rising inflation and price sensitivity, sales of consumer appliances in the Netherlands were challenged in 2023. Retail volume sales of both large and smaller appliances declined as consumers remained cautious, postponing purchases, especially…