Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
Cigars, cigarillos and smoking tobacco in the Netherlands has been significantly impacted by excise tax increases, particularly for smoking tobacco, which have aligned with hikes in cigarette taxes. On 1 Apr 2023, excise increased on smoking tobacco,…
Young adults are driving growth of the smokeless tobacco, e-vapour products and heated tobacco category in the Netherlands. Recent statistics from the Centraal Bureau voor de Statistiek (CBS) indicate a substantial rise in e-cigarette usage among…
Tobacco in the Netherlands is heavily influenced by regulatory changes, shifts in consumer behaviour, and economic pressures. In 2023, cigarette sales declined for another consecutive year as the long-term shift away from smoking tobacco continued.…
Alcoholic drinks in the Netherlands suffered a decline in total volume sales in 2023. At the same time, current value sales in both on-trade and off-trade terms registered robust growth as average unit prices for alcoholic drinks categories increased…
The total sales volume of beer recorded a decline in 2023. Further substantial price increases in both the on-trade and off-trade channels, together with mostly disappointing summer weather, negatively affected the category. Almost all categories in…
Cider is a minor category in the Netherlands, and in 2023, it saw substantial decline in both volume and current value terms. The decline in current value was limited because of a strong increase in average unit price in 2023. Still, the underlying…
While many alcoholic drinks categories struggled to achieve total volume growth in 2023, RTDs still recorded an increase in both total volume and current value terms. The increase in total volume was only modest, but with extreme increases in average…
In terms of total volume sales, the spirits category was more or less static in 2023. As with other alcoholic drinks categories, current value growth was much higher as there was a substantial increase in average unit prices. Throughout the…
Overall volume sales in wine continued to decline in the Netherlands in 2023. Both off-trade and on-trade sales were hampered by an ageing consumer base and substantial growth in average unit prices across the subcategories. The long-term issues…
This report provides valuable insights into product innovation in the Netherlands, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch…
Chocolate confectionery in the Netherlands is recording robust retail current value growth in 2024, though retail volume sales are falling, and a faster rate than was recorded for the previous year. For the second consecutive year, average unit…
Gum is among the snacks categories losing significant volume sales in the Netherlands in 2024, thanks largely to persistent unit price hikes continuing on from 2023. Consumers are opting to purchase gum less frequently, resulting in further volume…
Ice cream in the Netherlands is suffering volume sales declines in 2024. Amid a shift from retail to foodservice, the increase in the latter is not enough to offset the losses in the former in terms of total volume sales. Persistent price rises are…
2024 is seeing positive development in terms of both retail volume and retail current value sales for savoury snacks in the Netherlands. Some segments are posting impressively strong growth – for example, tortilla chips, pretzels, and vegetable,…
Snacks in the Netherlands in 2024 is seeing further price hikes following on from the previous year’s steep rises. Greater player investment in product development and marketing and promotions is also continuing apace. Growth is largely driven by…
In the Netherlands in 2024, all members of sugar confectionery are suffering retail volume sales decline while at the same time seeing current value sales rise as a result of unit price hikes. The exception is power mints, which is only showing…
In 2024 sweet biscuits, snack bars and fruit snacks in the Netherlands is recording a slight decline in retail volume sales overall. Fruit snacks and snack bars are both doing well and rising robustly. However, sweet biscuits, the largest segment by…