Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
Manufacturers in the food category continue to grapple with escalating production and distribution costs, coupled with increased sector loans, mirroring the challenges faced in 2022. These factors continue to exert upward pressure on final consumer…
Spreads in the Netherlands are experiencing healthy sales growth driven by a combination of factors in 2023. The expansion in population and price increases due to inflation are contributing to the organic growth in sales. Notably, the sweet spreads…
Bread continues to be perceived as a fundamental staple, offering affordability and nutritional value. It remains a popular choice for lunch, serving as the primary mealtime option, closely followed by breakfast. Despite the emergence of alternative…
Consumers are increasingly viewing breakfast cereal as a healthy option, driving the growth of muesli and granola while hindering the expansion of children's cereals, which tend to be high in sugar. In response to this, manufacturers of children's…
Processed fruit and vegetables, as a product area, faces challenges stemming from significant price increases. Manufacturers continue to grapple with the repercussions of 2022's gas price hikes, which have driven up production costs. As a result,…
The maturing meat substitutes market is experiencing a slowdown in volume growth due to several factors. Firstly, the ongoing effects of the COVID-19 pandemic have played a role in the sales decline, impacting consumer behaviour and preferences.…
The unpackaged trend is gaining momentum with increased sales of unpackaged rice and pasta in both organic and conventional supermarkets. Retailers are taking steps to reduce their carbon footprint associated with packaging, attracting…
In 2023, the landscape of staple foods is marked by several key trends and factors. Volume growth is generally down as households try to buy less and save money due to squeezed incomes. This decline in volume growth is offset by value growth driven…
Accessories sales in the Netherlands are witnessing a surge in interest among consumers, especially for fashion accessories like scarves, hats, and gloves. These items are increasingly viewed as style complements, expected to demonstrate robust…
The sales forecast for apparel and footwear in 2023 projects positive, albeit tempered, growth compared to the previous year. A prevailing sense of lower consumer confidence is impacting demand, leading to a more prudent approach to spending among…