Netherlands

As the number of consumers dining at home increased during lockdown, meal kit producers experienced a surge in demand. As a result, packaging unit volumes of folding cartons and flexible plastic used in dinner mixes recorded explosive growth in 2020.…

With consumers spending more time at home than usual in 2020, they were increasingly turning to home cooking due to the various COVID-19 restrictions, including foodservice closures. The outbreak of COVID-19 also increased consumer interest in health…

Asian speciality drinks remains a niche category with very limited sales in the Dutch market. With little investment in innovation and marketing, the category remains reliant on a small base of specific consumer groups and has experienced a…

Store cards have been non-existent in the Netherlands since 2015. Since then, no new players have launched store cards and there have been no new attempts to introduce store cards by any of the former players. There is little sign that any meaningful…

With lockdowns, foodservice closures and home working/schooling being seen when the COVID-19 pandemic hit the Netherlands in 2020, this significantly boosted cooking and eating at home, resulting in a major spike in demand for dishwashing products…

Within the pack types used in the packaging of toothpaste, squeezable plastic tubes accounted for the dominant share in 2022, with folding cartons the next biggest pack type. Toothpaste brands are increasingly launching sustainably packaged products…

Computers and peripherals are set to register a steep decline in volume sales in 2023 as consumers are proving reluctant to spend on big items due to the high rate of inflation. Apart from that, the uncertainty caused by the war following the Russian…

Consumer electronics is set to see a significant decline in volume sales in the Dutch market in 2023 driven by challenges brought about by the war in Ukraine, inflation, and the energy crisis. Consumers’ expectations are low and as a result, they…

Headphones is set to record slight growth in volume sales in 2023, with the category no longer seeing the high level of volume growth experienced during the period of the COVID-19 crisis. With the pandemic over and consumers having already invested…

Home audio and cinema is set to register a decline in volume sales in 2023 as consumers are proving reluctant to spend on big ticket consumer electronics. Furthermore, some categories, such as digital media dock players and hi-fi systems, are…

Home video volume sales are expected to decline overall in 2023 as consumers remain cautious about making large purchases in an uncertain economic environment. Sales of televisions, which drive growth in this category, are set to see decline in…

Imaging devices is set to see a decline in volume sales in 2023 as reasons such as smartphone usage continue to limit the need for such products. Whilst there are several hobbyists and vloggers who appreciate imaging devices, for the majority of…

In-car entertainment is set to see further decline in volume sales in 2023. As recent cars come equipped with integrated in-car entertainment, it is becoming rare for consumers to buy these products separately for their cars. Furthermore, replacement…

Mobile phones to see decline in volume sales again in 2023

Portable players looks set to register a slight increase in volume sales in 2023 thanks to wireless speakers, the only expanding category amongst several declining categories. Portable media players has recorded a strong decline in sales as these…

Wearable electronics is set to record volume growth in 2023 thanks to smart wearables and activity watches (analogue). Smart wearables, such as smartwatches, are driving growth during the year, as the penetration rate is low and new consumers are…

The Dutch government increased the flight tax from EUR7.95 to EUR26.43 per passenger per outbound flight, starting on 1 January 2023. New climate and environmental regulations from the European Commission and the Dutch government will increase the…

Current value sales of leisure packages are projected to see dynamic growth in 2023, following an exponential increment over 2022. As a result, leisure packages current value sales are expected to return very close to the 2019 pre-Coronavirus…

The rebound in the number of outlets alongside improving inbound tourism flows are expected to boost lodging’s performance over 2023. There is set to be a further increase in the number of outlets across lodging over 2023, supported by newly-built…

Coronavirus (COVID-19) is no longer of significant influence on outbound travel from the Netherlands in 2023. The COVID-19 virus was declared endemic in February 2023, with most of the pandemic measures already lifted in the Netherlands in early…