Netherlands

The Netherlands has witnessed a gradual increase in beer packaging within the alcoholic drinks market due to the flourishing craft beer movement, which has led to an expansion of microbreweries and demand for diverse beer flavours, prompting…

Young adults are driving growth of the smokeless tobacco, e-vapour products and heated tobacco category in the Netherlands. Recent statistics from the Centraal Bureau voor de Statistiek (CBS) indicate a substantial rise in e-cigarette usage among…

In a repeat of 2021’s weaker performance, the decline in retail unit volumes of sauces, dips, and condiments packaging in 2022 in the Netherlands was due to a stabilising of demand following the stockpiling witnessed in 2020 due to pandemic-related…

The growth of shelf stable fruit within processed fruit and vegetables packaging in retail unit volumes in the Netherlands towards the end of the review period was attributed to changing consumer lifestyles and preferences. Dutch consumers are…

Within the pack types used in the packaging of toothpaste, squeezable plastic tubes accounted for the dominant share in 2022, with folding cartons the next biggest pack type. Toothpaste brands are increasingly launching sustainably packaged products…

Retail current value sales of fine wines/champagne and spirits grew by 10% to total EUR450 million in 2023, boosted by consumers’ desire to enjoy themselves after the Coronavirus (COVID-19) pandemic. Enjoying a drink with a meal at home or when…

Cough, cold, and allergy (hay fever) remedies is projected to continue to post retail current value growth in 2023, following a severe decline in 2020 due to the Coronavirus (COVID-19) pandemic. Having passed the 2019 pre-pandemic level in 2022, the…

High protein products in the dairy category became increasingly popular as consumers prioritised their health and wellness in 2022. This trend was initially fuelled by the COVID-19 pandemic and heightened awareness of the connection between diet and…

The ongoing dynamic retail unit volume growth recorded by packaging for meat and seafood substitutes including tofu within processed meat and seafood packaging at the end of the review was due to the rising popularity of plant-based and vegetarian…

This report provides valuable insights into product innovation in the Netherlands, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch…

Sour milk products overall is falling in terms of retail volume sales in the Netherlands in 2023, though the decline is less steep that that of 2023. While plain yoghurt is witnessing positive growth, other members of yoghurt and sour milk products…

The maturing meat substitutes market is experiencing a slowdown in volume growth due to several factors. Firstly, the ongoing effects of the COVID-19 pandemic have played a role in the sales decline, impacting consumer behaviour and preferences.…

In general, there has been long-term growth in vegetarian cooking ingredients and meals. In 2022, there was a temporary dip in retail sales of these products, although this was mainly an adjustment after a sharp increase in retail sales of vegetarian…

Store cards have been non-existent in the Netherlands since 2015. Since then, no new players have launched store cards and there have been no new attempts to introduce store cards by any of the former players. There is little sign that any meaningful…

As the number of consumers dining at home increased during lockdown, meal kit producers experienced a surge in demand. As a result, packaging unit volumes of folding cartons and flexible plastic used in dinner mixes recorded explosive growth in 2020.…

Asian speciality drinks remains a niche category with very limited sales in the Dutch market. With little investment in innovation and marketing, the category remains reliant on a small base of specific consumer groups and has experienced a…

With consumers spending more time at home than usual in 2020, they were increasingly turning to home cooking due to the various COVID-19 restrictions, including foodservice closures. The outbreak of COVID-19 also increased consumer interest in health…