Netherlands

The sales of sunglasses in the Netherlands continue to thrive, benefiting from their positioning not only as essential protective accessories but also as fashion complements. With a heightened awareness of the dangers of UV light and an increasing…

While many alcoholic drinks categories struggled to achieve total volume growth in 2023, RTDs still recorded an increase in both total volume and current value terms. The increase in total volume was only modest, but with extreme increases in average…

Cigarettes saw another year of retail volume decline in 2023, with the smoking prevalence continuing to fall in the Netherlands, and the number of young people starting to smoke also decreasing. With the regulatory environment becoming ever stricter…

Spectacles are expected to record positive growth in 2024, driven by a continuous increase in the consumer base in the Netherlands. Dutch consumers view spectacle frames as essential items, similar to spectacle lenses, making them less likely to…

Value sales growth of wipes in the Netherlands continued to be significant in 2023, driven by high increases in price. Underlying factors that led to price increases included high transport costs, high energy costs and increased costs of raw…