Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
Cookware experienced steady if unspectacular growth in 2023 due to the increasing trend of home cooking and dining. Although this trend has slowed since the end of the pandemic it still continued to fuel demand for high-quality cookware products as…
In 2024, sales of eyewear in the Netherlands are experiencing healthy growth, continuing the positive trend from the previous year. Despite facing challenges such as price increases and inflation, Dutch consumers consider eyewear an essential item…
In 2023, the demand for deodorants in the Netherlands was quite stable, with only a slight decrease in retail volume sales. This followed two consecutive years of slight growth as the category recovered from the downturn caused by the Coronavirus…
Overall volume sales in wine continued to decline in the Netherlands in 2023. Both off-trade and on-trade sales were hampered by an ageing consumer base and substantial growth in average unit prices across the subcategories. The long-term issues…
Fertiliser experienced slower growth in current value terms in 2023. Despite the Netherlands' strong tradition of horticulture and gardening, with a significant portion of the population actively engaged in these activities, the demand for fertiliser…