Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
In 2023, the Netherlands’ economic growth decelerated, due to subdued private expenditure and a drop in exports. However, the economy was supported by increases in public spending and gross fixed capital formation. Despite the slowdown in economic…
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Rapid population expansion in the Netherlands in 2021-2040 will be mainly driven by positive net migration rates. Ageing will remain a key trend, influenced by climbing longevity and low fertility rates, as older groups swell. Urbanisation will…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the…
In 2022, the Netherlands saw stable birth rates, but deaths exceeded births for the first time since 1900. Immigration, particularly from Ukraine, contributed to population growth. The housing crisis worsened due to increased demand, leading to a…
Over the period from 2022 to 2027, the Netherlands is expected to experience a moderate increase in the number of households, with single-person households continuing to be the predominant type. In 2022, household spending was impacted by a high…
Amsterdam remained the most populous city in 2022, with population growth driven by migration. High internet connectivity rates in Dutch cities contribute to their readiness for smart city solutions and the expansion of 5G network technology. Utrecht…
The Netherlands has a highly developed economy, with a competitive business environment and a stable financial sector. The quality of the country’s judicial system is among the highest in the world, and political corruption is not tolerated. The…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…