Netherlands

The transition to low sugar and no sugar products began a few years ago, although the pandemic accelerated the trend. The pandemic brought significant changes in the way consumers approached their health and wellness which led to a sudden and…

Following the surge in demand for sweet spreads in 2020 in line with pandemic-induced home seclusion, thereby enabling more frequent breakfast and snacking opportunities, retail unit volumes of sweet spreads packaging in the Netherlands stagnated…

Plant-based milk packaging, which dominates overall demand for packaging within plant-based dairy in the Netherlands, experienced further growth in retail unit volumes in 2022, due to a growing trend towards alternative diets and lifestyles driven by…

Over 2023, paediatric consumer health retail current value sales are expected to continue to grow healthily. On the other hand, retail volume development is projected to be marginal-to-moderate, with declines anticipated for paediatric acetaminophen…

In-car entertainment is set to see further decline in volume sales in 2023. As recent cars come equipped with integrated in-car entertainment, it is becoming rare for consumers to buy these products separately for their cars. Furthermore, replacement…

A significant shift is underway in the realm of Dutch public transport, as the familiar OV chipkaart is being gradually phased out and replaced with a more versatile system known as OVpay. Since the start of 2023, travellers on public transport have…

Computers and peripherals are set to register a steep decline in volume sales in 2023 as consumers are proving reluctant to spend on big items due to the high rate of inflation. Apart from that, the uncertainty caused by the war following the Russian…

Air treatment continued to grow in 2023, as a comfortable home remained a priority for most consumers. As Dutch summers become unpredictably hot, consumers are interested in long-term solutions which are also sustainable in terms of energy use. As a…

The sales forecast for apparel and footwear in 2023 projects positive, albeit tempered, growth compared to the previous year. A prevailing sense of lower consumer confidence is impacting demand, leading to a more prudent approach to spending among…

Soup is poised for healthy growth in 2023, defying traditional associations with cold weather consumption. Dutch consumers of all age groups continue to embrace soup as a favourite meal option. Valued for its nutritional benefits and perceived as a…