Netherlands

Organic claims are significant in both the tea and coffee categories in the hot drinks market in the Netherlands. However, in 2022, there was a sharp decline in retail value sales of the organic claim. While organic remains one of the smaller…

In 2023 in the Netherlands, overall retail volume sales for drinking milk products continue to decline. However, the rise in average unit prices has boosted overall value sales. Drinking milk products is now a mature category, which goes some way to…

Digestive remedies is expected to see the highest retail volume and current value growth in herbal/traditional products over 2023. This is the first full year without any Coronavirus (COVID-19)-related restrictions since the outbreak of the pandemic…

The unpackaged trend is gaining momentum with increased sales of unpackaged rice and pasta in both organic and conventional supermarkets. Retailers are taking steps to reduce their carbon footprint associated with packaging, attracting…

Manufacturers in the food category continue to grapple with escalating production and distribution costs, coupled with increased sector loans, mirroring the challenges faced in 2022. These factors continue to exert upward pressure on final consumer…

In 2023, the Netherlands is experiencing its first full year without COVID-19 restrictions, leading to significant shifts in the payments landscape. For offline payments, this has resulted in a notable increase in card payments and proximity mobile…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

The stagnant performance by meals and soup packaging in retail unit volume growth terms in the Netherlands is attributed to changing consumer preferences and lifestyles. Dutch consumers are increasingly seeking fresh and healthier food options, with…

In keeping with its performance over most of the review period, other hot drinks is set to contract in retail volume terms in 2023. As a mature category with a much narrower appeal than coffee and tea in the Netherlands, it continues to suffer from a…

In 2023, Dutch consumers are navigating a challenging landscape characterised by low consumer confidence and higher-than-predicted inflation. This has prompted a significant number of consumers to seek savings in their food expenditures. Notably,…