Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
Cigars, cigarillos and smoking tobacco in the Netherlands has been significantly impacted by excise tax increases, particularly for smoking tobacco, which have aligned with hikes in cigarette taxes. On 1 Apr 2023, excise increased on smoking tobacco,…
Increased growth in the elderly population in 2023 continued to fuel growth of AFH tissue and hygiene value sales in the Netherlands as the elderly generally need significantly more care than younger people. This is true for both hospital care and…
Baby and child-specific products in the Netherlands was affected by the slowdown in the birth rate after a pandemic-induced peak and spikes in average unit prices. These were the main reasons for the declines in retail volume sales of baby and…
In 2024 sweet biscuits, snack bars and fruit snacks in the Netherlands is recording a slight decline in retail volume sales overall. Fruit snacks and snack bars are both doing well and rising robustly. However, sweet biscuits, the largest segment by…
Large cooking appliances registered retail volume growth in 2023, driven by built-in hobs, the largest product area. All other areas, including ovens, cooker hoods and freestanding cookers, declined in volume sales as they have a stronger alliance…
Home laundry faced a decline in retail volume sales in 2023 as price-sensitive consumers were reluctant to spend on big ticket items. Additionally, sales of home laundry appliances rose during COVID-19; meaning that the need to replace items was low…
At the beginning of the review period, gluten free staple foods was an underdeveloped category. Specialised channels such as health food stores and organic supermarkets were the main distribution channels and consumers who struggled with issues…
Organic claims are significant in both the tea and coffee categories in the hot drinks market in the Netherlands. However, in 2022, there was a sharp decline in retail value sales of the organic claim. While organic remains one of the smaller…
In 2023 in the Netherlands, overall retail volume sales for drinking milk products continue to decline. However, the rise in average unit prices has boosted overall value sales. Drinking milk products is now a mature category, which goes some way to…
Digestive remedies is expected to see the highest retail volume and current value growth in herbal/traditional products over 2023. This is the first full year without any Coronavirus (COVID-19)-related restrictions since the outbreak of the pandemic…