Netherlands

Organic claims are significant in both the tea and coffee categories in the hot drinks market in the Netherlands. However, in 2022, there was a sharp decline in retail value sales of the organic claim. While organic remains one of the smaller…

High protein products in the dairy category became increasingly popular as consumers prioritised their health and wellness in 2022. This trend was initially fuelled by the COVID-19 pandemic and heightened awareness of the connection between diet and…

In general, there has been long-term growth in vegetarian cooking ingredients and meals. In 2022, there was a temporary dip in retail sales of these products, although this was mainly an adjustment after a sharp increase in retail sales of vegetarian…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

This report provides valuable insights into product innovation in the Netherlands, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

Light vehicle sales were still recovering in 2022, with SUVs and crossovers remaining the most popular car type. The government’s efforts to reduce CO2 emissions and to encourage more sustainable lifestyles are aiding the rise of battery electric…

Following the surge in demand for sweet spreads in 2020 in line with pandemic-induced home seclusion, thereby enabling more frequent breakfast and snacking opportunities, retail unit volumes of sweet spreads packaging in the Netherlands stagnated…

In a repeat of 2021’s weaker performance, the decline in retail unit volumes of sauces, dips, and condiments packaging in 2022 in the Netherlands was due to a stabilising of demand following the stockpiling witnessed in 2020 due to pandemic-related…

The ongoing dynamic retail unit volume growth recorded by packaging for meat and seafood substitutes including tofu within processed meat and seafood packaging at the end of the review was due to the rising popularity of plant-based and vegetarian…

The growth of shelf stable fruit within processed fruit and vegetables packaging in retail unit volumes in the Netherlands towards the end of the review period was attributed to changing consumer lifestyles and preferences. Dutch consumers are…

Plant-based milk packaging, which dominates overall demand for packaging within plant-based dairy in the Netherlands, experienced further growth in retail unit volumes in 2022, due to a growing trend towards alternative diets and lifestyles driven by…

The stagnant performance by meals and soup packaging in retail unit volume growth terms in the Netherlands is attributed to changing consumer preferences and lifestyles. Dutch consumers are increasingly seeking fresh and healthier food options, with…

Shelf stable milk packaging faced slow-moving growth in retail unit volumes within dairy in the Netherlands towards the end of the review period, primarily due to evolving consumer preferences. The Dutch market has witnessed a shift towards fresh and…

Chocolate confectionery packaging, which dominates demand for confectionery packaging in the Netherlands in retail unit volume share terms, continued to record a positive performance in 2022. This was due to factors such as chocolate being a beloved…

The retail unit volume growth of milk formula packaging within baby food packaging in the Netherlands at the end of the review period was driven by the increasing trend towards formula feeding among Dutch parents. This trend was due to factors such…

Retail current value sales of premium and luxury cars increased by 2% in 2023 to total EUR4.7 billion. This performance owed much to heightened demand from high-earning consumers, who were better able to show resilience against macroeconomic…

Personal luxury retail current value sales increased by 10% in 2023 to reach EUR3.8 billion. Growth was supported by the performances of leading brand owners like Chanel BV, Ralph Lauren Netherlands BV and The Swatch Group Ltd. Sales in 2023 were…

Retail current value sales of luxury goods in the Netherlands rose by 8% in 2023 in current terms to amount to EUR9.8 billion. There was a clear focus on recovery as Coronavirus (COVID-19) restrictions lifted, with luxury shoppers keen to indulge in…

Retail current value sales of fine wines/champagne and spirits grew by 10% to total EUR450 million in 2023, boosted by consumers’ desire to enjoy themselves after the Coronavirus (COVID-19) pandemic. Enjoying a drink with a meal at home or when…