Netherlands

Within the pack types used in the packaging of toothpaste, squeezable plastic tubes accounted for the dominant share in 2022, with folding cartons the next biggest pack type. Toothpaste brands are increasingly launching sustainably packaged products…

In 2022, the Netherlands saw stable birth rates, but deaths exceeded births for the first time since 1900. Immigration, particularly from Ukraine, contributed to population growth. The housing crisis worsened due to increased demand, leading to a…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Over the period from 2022 to 2027, the Netherlands is expected to experience a moderate increase in the number of households, with single-person households continuing to be the predominant type. In 2022, household spending was impacted by a high…

Amsterdam remained the most populous city in 2022, with population growth driven by migration. High internet connectivity rates in Dutch cities contribute to their readiness for smart city solutions and the expansion of 5G network technology. Utrecht…