Netherlands

Vegan snacks registered a strong sales performance in 2022 as all vegan categories achieved above average growth, including vegan ice cream, which performed particularly well. Moreover, the range of vegan chocolate confectionery is constantly…

Organic claims are significant in both the tea and coffee categories in the hot drinks market in the Netherlands. However, in 2022, there was a sharp decline in retail value sales of the organic claim. While organic remains one of the smaller…

High protein products in the dairy category became increasingly popular as consumers prioritised their health and wellness in 2022. This trend was initially fuelled by the COVID-19 pandemic and heightened awareness of the connection between diet and…

In general, there has been long-term growth in vegetarian cooking ingredients and meals. In 2022, there was a temporary dip in retail sales of these products, although this was mainly an adjustment after a sharp increase in retail sales of vegetarian…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

This report provides valuable insights into product innovation in the Netherlands, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch…

Light vehicle sales were still recovering in 2022, with SUVs and crossovers remaining the most popular car type. The government’s efforts to reduce CO2 emissions and to encourage more sustainable lifestyles are aiding the rise of battery electric…

Following the surge in demand for sweet spreads in 2020 in line with pandemic-induced home seclusion, thereby enabling more frequent breakfast and snacking opportunities, retail unit volumes of sweet spreads packaging in the Netherlands stagnated…

In a repeat of 2021’s weaker performance, the decline in retail unit volumes of sauces, dips, and condiments packaging in 2022 in the Netherlands was due to a stabilising of demand following the stockpiling witnessed in 2020 due to pandemic-related…

The ongoing dynamic retail unit volume growth recorded by packaging for meat and seafood substitutes including tofu within processed meat and seafood packaging at the end of the review was due to the rising popularity of plant-based and vegetarian…

The growth of shelf stable fruit within processed fruit and vegetables packaging in retail unit volumes in the Netherlands towards the end of the review period was attributed to changing consumer lifestyles and preferences. Dutch consumers are…

Plant-based milk packaging, which dominates overall demand for packaging within plant-based dairy in the Netherlands, experienced further growth in retail unit volumes in 2022, due to a growing trend towards alternative diets and lifestyles driven by…

The stagnant performance by meals and soup packaging in retail unit volume growth terms in the Netherlands is attributed to changing consumer preferences and lifestyles. Dutch consumers are increasingly seeking fresh and healthier food options, with…

Shelf stable milk packaging faced slow-moving growth in retail unit volumes within dairy in the Netherlands towards the end of the review period, primarily due to evolving consumer preferences. The Dutch market has witnessed a shift towards fresh and…

Chocolate confectionery packaging, which dominates demand for confectionery packaging in the Netherlands in retail unit volume share terms, continued to record a positive performance in 2022. This was due to factors such as chocolate being a beloved…

The retail unit volume growth of milk formula packaging within baby food packaging in the Netherlands at the end of the review period was driven by the increasing trend towards formula feeding among Dutch parents. This trend was due to factors such…

Retail current value sales of premium and luxury cars increased by 2% in 2023 to total EUR4.7 billion. This performance owed much to heightened demand from high-earning consumers, who were better able to show resilience against macroeconomic…

Personal luxury retail current value sales increased by 10% in 2023 to reach EUR3.8 billion. Growth was supported by the performances of leading brand owners like Chanel BV, Ralph Lauren Netherlands BV and The Swatch Group Ltd. Sales in 2023 were…

Retail current value sales of luxury goods in the Netherlands rose by 8% in 2023 in current terms to amount to EUR9.8 billion. There was a clear focus on recovery as Coronavirus (COVID-19) restrictions lifted, with luxury shoppers keen to indulge in…

Retail current value sales of fine wines/champagne and spirits grew by 10% to total EUR450 million in 2023, boosted by consumers’ desire to enjoy themselves after the Coronavirus (COVID-19) pandemic. Enjoying a drink with a meal at home or when…

Tourist visitor levels in the Netherlands recovered in 2023, despite global macroeconomic pressures, such as high inflation and the rapid escalation of living costs. This represents an improvement on 2021 and 2022, when restrictions related to…

Although the tax burden is increasing, the Netherlands continues to enjoy significant economic freedom and solid state finances. High prices have negatively impacted economic momentum, but inflation is falling and unemployment is low. The quality of…

Sour milk products overall is falling in terms of retail volume sales in the Netherlands in 2023, though the decline is less steep that that of 2023. While plain yoghurt is witnessing positive growth, other members of yoghurt and sour milk products…

Plant-based dairy in the Netherlands is recording strong volume sales growth in 2023, following on from the previous two years of decline. However, growth is perhaps not as rapid as it could be, thanks to a marked escalation in average unit prices of…

In 2023 other dairy in the Netherlands is several subcategories suffer in terms of retail volume sales, though most have recorded an uptick in average retail value sales. Dairy producers have been facing escalating production costs — from core…

In 2023 in the Netherlands, overall retail volume sales for drinking milk products continue to decline. However, the rise in average unit prices has boosted overall value sales. Drinking milk products is now a mature category, which goes some way to…

Against a backdrop of soaring global prices, the Netherlands' dairy industry is dealing with surging costs. Energy prices, along with those of wheat and other essential grains, are showing no signs of abating in 2023. Moreover, the skyrocketing…

The traditional cheese sector in the Netherlands is facing a series of challenges in 2023, with a continued dip in retail volume sales. This is the result of several factors, including soaring cheese prices leading to fewer purchases among local…

In 2023 butter and spreads in the Netherlands is facing a rise in average unit prices, albeit at a moderated pace when compared to the previous year, 2022, with a notable deficit of milk fat in the global markets underpinning the price hikes for…

The COVID-19 pandemic meant a domestic shift for many consumers. As parents found themselves confined more to their homes, mothers had more time to focus on their children, with many in the Netherlands breastfeeding their babies for more months than…

Wound care is projected to see a steady increase in retail volume sales throughout 2023, accompanied by an even more significant increase in retail current value terms. The category is performing well as it continues to recover from strong declines…

In 2023, meal replacement and weight loss supplements are projected to record healthy increases in retail volume sales. Dutch consumers are becoming more aware of the health risks involved with obesity. Awareness was heightened by the Coronavirus…

Overall, vitamins is projected to register a further decline in retail volume sales over 2023, with a moderate increase in retail current value sales. However, retail volume and current value sales are expected to be higher at the end of the review…

Over 2023, sports nutrition is expected to continue to recover from the steep retail volume sales declines recorded in 2020 in the wake of the Coronavirus (COVID-19) pandemic. The exception, protein/energy bars, posted only a marginal-to-slight…

Sleep aids is projected to register only a slight increase in retail volume sales over 2023, despite the further recovery of travel and reports highlighting the heightened levels of stress and anxiety in Dutch society following the Coronavirus…

Over 2023, paediatric consumer health retail current value sales are expected to continue to grow healthily. On the other hand, retail volume development is projected to be marginal-to-moderate, with declines anticipated for paediatric acetaminophen…

NRT smoking cessation aids is projected to post a decline in retail volume sales in 2023, while recording positive retail current value growth. The decline in retail volume sales can be attributed to a couple of key factors. Firstly, following the…

Digestive remedies is expected to see the highest retail volume and current value growth in herbal/traditional products over 2023. This is the first full year without any Coronavirus (COVID-19)-related restrictions since the outbreak of the pandemic…

Eye care is projected to post a moderate rise in retail volume sales over 2023, accompanied by a more substantial increase in retail current value sales. This pattern of volume-value growth mirrors the trend observed in several consumer health…

In terms of retail current value sales, digestive remedies is projected to record healthy growth in 2023. This is mainly driven by average retail current unit price growth. In 2022, the growth in average unit prices was still relatively low, although…

Dietary supplements in the Netherlands presents a varied picture in terms of retail volume and value growth during the review period. Amidst the Coronavirus (COVID-19) pandemic, there was a surge in the retail sales of dietary supplements known to…

In general, dermatologicals was largely unaffected by the Coronavirus (COVID-19) pandemic. Most categories of dermatologicals continued to see retail volume growth in 2020, many of them at a similar rate to 2019. There are a number of underlying…

Cough, cold, and allergy (hay fever) remedies is projected to continue to post retail current value growth in 2023, following a severe decline in 2020 due to the Coronavirus (COVID-19) pandemic. Having passed the 2019 pre-pandemic level in 2022, the…

The Coronavirus (COVID-19) pandemic had a major impact on almost every category within consumer health in the Netherlands. While the COVID-19 situation eased by 2022, 2023 is the first full year after the pandemic in which players, retailers and…

While most categories of analgesics are set to witness decreases in retail volume sales over 2023, this is largely due to spikes in sales in the wake of the Coronavirus (COVID-19) pandemic as stress and anxiety levels increased. In 2023, many…

The Netherlands has witnessed a gradual increase in beer packaging within the alcoholic drinks market due to the flourishing craft beer movement, which has led to an expansion of microbreweries and demand for diverse beer flavours, prompting…

In 2023, the number of leisure outbound trips is projected to exceed the 2019 pre-Coronavirus (COVID-19) level. Fuelled by still high pent-up demand, there have been high numbers of bookings for May and summer holidays, with land, rail and air travel…

Coronavirus (COVID-19) is no longer of significant influence on outbound travel from the Netherlands in 2023. The COVID-19 virus was declared endemic in February 2023, with most of the pandemic measures already lifted in the Netherlands in early…

The rebound in the number of outlets alongside improving inbound tourism flows are expected to boost lodging’s performance over 2023. There is set to be a further increase in the number of outlets across lodging over 2023, supported by newly-built…

Current value sales of leisure packages are projected to see dynamic growth in 2023, following an exponential increment over 2022. As a result, leisure packages current value sales are expected to return very close to the 2019 pre-Coronavirus…