Netherlands

In 2023, retail value sales of retail tissue in the Netherlands experienced solid growth. However, declining disposable incomes are leading some consumers to decrease their usage of toilet paper. Adjustments in their purchasing behaviour have…

Retail value sale of retail adult incontinence products recorded moderate growth in 2023. Rather than buy retail adult incontinence, many consumers often revert to pantyliners or menstrual care products in order to save money. As menstrual care…

Retail value sales of nappies/diapers/pants recorded moderate growth in 2023. In 2022, a slight increase in the number of babies born led to an increase in sales of nappies/diapers, especially new born and standard, in volume terms. However, this was…

In 2023, retail value sales of menstrual care recorded moderate growth in the Netherlands. More initiatives to compensate for menstrual poverty were seen in 2023 especially in some cities, where such activities have been in place for some time at the…

Increased growth in the elderly population in 2023 continued to fuel growth of AFH tissue and hygiene value sales in the Netherlands as the elderly generally need significantly more care than younger people. This is true for both hospital care and…

Grocery retailers are coming under pressure and have seen their turnover threatened by decreasing volume sales and increased competition from other grocery players and other players. As a result, they are looking for other ways to invest and increase…

Despite the increasing competition from hypermarkets and discounters, supermarkets remains by far the largest grocery retailers category in the Netherlands, with it continuing to expand its footprint in 2023. Competition in supermarkets is still…

Small local grocers are increasingly trying to find ways to compete with supermarkets and other modern grocery retailers in what has been a tough economic environment. Small local grocers often struggle to achieve economies of scale with even many of…

Retail in the Netherlands saw positive growth in current value terms in 2023 but this was largely reflective of the impact of inflation and price rises rather than an increase in consumption. Many channels actually reported declining volume sales in…

Consumers are increasingly shopping online for their groceries with the return to busy lives away from the home leaving less time for grocery shopping. Growth was seen from both pure players and traditional store-based grocery retailers which have…

Hypermarkets was the most dynamic grocery retailers category in current value terms in 2023. Although people are spending less on the extra services that were installed in hypermarkets over review period (eg prepared meals, cobblers etc) they are…

Home products specialists are focusing more on sustainability. This is a reaction to consumers becoming increasingly demanding and wanting to reduce their carbon footprint. Consumers are becoming more aware of the wider impact of their purchasing…

Retailers are increasingly focusing on an omnichannel strategy in order to allow the consumer to shop in the way that they see fit and which is most convenient to them and which can maximise the retailer’s reach and sales potential. This in turn is…

Action continued to record growth in current value terms in 2023, albeit at a slower pace than in 2022. Action is a chain of discounter variety stores which has benefited from the challenging economic environment with consumers coming to its stores…

With inflation remaining elevated in 2023 and disposable income decreasing, consumers were pushed to look for ways to save money. This benefited discounters, with these stores having a strong reputation for offering lower prices than supermarkets.…

As COVID-19 restrictions were eased and shops re-opened in 2022, some consumers turned away from direct selling and showed more interest in going out again and visiting physical retail outlets. However, in 2023, consumers showed renewed interest in…

Convenience stores in city centre locations saw steady growth in current value terms in 2023 with this being driven by various factors. First, with the pandemic over consumers spent less time working from home than during the height of the health…

BCC was declared bankrupt by a court in the Netherlands in September 2023 with the retailer finding itself unable to stay afloat amidst rising costs and falling demand. The bankruptcy was also seen to be due to a failure to innovate or successfully…

Apparel and footwear specialists registered modest growth in current value terms in 2023 although this was down to inflation rather than an increase in demand. Consumers were looking to make savings in 2023 due to pressure on disposable income which…

Retailers tried to stem the decline in volume sales in toilet care in 2023 by offering regular and deep discounts on rim blocks and rim liquids. These were mostly multi-buy offers, with discounts applied when purchasing three or four items – or…