Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
While many alcoholic drinks categories struggled to achieve total volume growth in 2023, RTDs still recorded an increase in both total volume and current value terms. The increase in total volume was only modest, but with extreme increases in average…
Cider is a minor category in the Netherlands, and in 2023, it saw substantial decline in both volume and current value terms. The decline in current value was limited because of a strong increase in average unit price in 2023. Still, the underlying…
The total sales volume of beer recorded a decline in 2023. Further substantial price increases in both the on-trade and off-trade channels, together with mostly disappointing summer weather, negatively affected the category. Almost all categories in…
Alcoholic drinks in the Netherlands suffered a decline in total volume sales in 2023. At the same time, current value sales in both on-trade and off-trade terms registered robust growth as average unit prices for alcoholic drinks categories increased…
Tobacco in the Netherlands is heavily influenced by regulatory changes, shifts in consumer behaviour, and economic pressures. In 2023, cigarette sales declined for another consecutive year as the long-term shift away from smoking tobacco continued.…