Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
Personal care appliances registered a decline in retail volume sales in 2023, as consumers remained cautious of their spending, focusing on essentials during economic uncertainty. Body shavers, electric facial cleaners, and hair care appliances all…
Microwaves declined in retail volume sales in 2023, with inflationary pressure leading consumers to be unwilling to spend on appliances. Microwaves was also particularly affected by the boost in sales during the pandemic years, with more consumers…
Large cooking appliances registered retail volume growth in 2023, driven by built-in hobs, the largest product area. All other areas, including ovens, cooker hoods and freestanding cookers, declined in volume sales as they have a stronger alliance…
Home laundry faced a decline in retail volume sales in 2023 as price-sensitive consumers were reluctant to spend on big ticket items. Additionally, sales of home laundry appliances rose during COVID-19; meaning that the need to replace items was low…
Food preparation appliances recorded a decline in retail volume sales in 2023, driven by consumers' reluctance to spend on the appliances due to rising inflation. In addition, many had invested in appliances during COVID-19, having little motivation…