Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
The maturing meat substitutes market is experiencing a slowdown in volume growth due to several factors. Firstly, the ongoing effects of the COVID-19 pandemic have played a role in the sales decline, impacting consumer behaviour and preferences.…
Processed fruit and vegetables, as a product area, faces challenges stemming from significant price increases. Manufacturers continue to grapple with the repercussions of 2022's gas price hikes, which have driven up production costs. As a result,…
Consumers are increasingly viewing breakfast cereal as a healthy option, driving the growth of muesli and granola while hindering the expansion of children's cereals, which tend to be high in sugar. In response to this, manufacturers of children's…
Bread continues to be perceived as a fundamental staple, offering affordability and nutritional value. It remains a popular choice for lunch, serving as the primary mealtime option, closely followed by breakfast. Despite the emergence of alternative…
Spreads in the Netherlands are experiencing healthy sales growth driven by a combination of factors in 2023. The expansion in population and price increases due to inflation are contributing to the organic growth in sales. Notably, the sweet spreads…
Manufacturers in the food category continue to grapple with escalating production and distribution costs, coupled with increased sector loans, mirroring the challenges faced in 2022. These factors continue to exert upward pressure on final consumer…
Soup is poised for healthy growth in 2023, defying traditional associations with cold weather consumption. Dutch consumers of all age groups continue to embrace soup as a favourite meal option. Valued for its nutritional benefits and perceived as a…
As seen in most cooking ingredients and meals, edible oils are experiencing a rapid surge in consumer prices. This surge is primarily driven by increased costs in distribution, energy, and commodities. Retailers and manufacturers already witnessed…
In 2023, Dutch consumers are navigating a challenging landscape characterised by low consumer confidence and higher-than-predicted inflation. This has prompted a significant number of consumers to seek savings in their food expenditures. Notably,…
A significant shift is underway in the realm of Dutch public transport, as the familiar OV chipkaart is being gradually phased out and replaced with a more versatile system known as OVpay. Since the start of 2023, travellers on public transport have…