Myanmar

Myanmar’s military has created significant instability for the country, whilst corruption continues to be rife and economic freedom has worsened. High inflation is causing the economy to stall and the foreign investment climate has worsened…

With a turnover of USD365.8 billion in 2021, Asia Pacific was the world’s second largest region for recreation, entertainment and arts. Over the next decade, the region’s entertainment industry is poised to grow at the fastest rate, nearly closing…

Retail in Myanmar witnessed double-digit growth in current value terms in 2022 but this was largely driven by high inflation and the depreciation of the local currency exchange rate. Households became more price sensitive amidst declining purchasing…

In 2023, Myanmar's recovery from the COVID-19 pandemic and military coup faces new challenges due to global inflation. Soaring prices have led to decreased purchasing power, prompting a shift in snack consumption patterns. Consumers are downtrading…

In 2023, soft drinks players adjusted their business and marketing strategies. This included launching smaller pack sizes, implementing marketing promotions and launching new budget brands. This was done in a bid to remain competitive amidst the…