Myanmar

Retail volume sales of cooking ingredients and meals stabilised in 2023 due to recovery of foodservice, which had declined as a result of the pandemic and the post-coup economic downturn. However, total volume sales declined as prices rose due to…

Consumers are increasingly adopting a preventative approach to maintaining good health, which continues to drive interest in vitamins and dietary supplements in 2023. Established brands continue to dominate sales as brand loyalty is relatively high…

Beauty and personal care players continued to adjust to shifting consumer habits and fluctuations in the economy in 2023 by launching smaller pack sizes and low-cost alternatives to fight inflation, marketing initiatives including price discounts,…

In 2022, alcoholic drinks recovered from the COVID-19 pandemic in line with restrictions easing, which has had numerous benefits for on-trade sales. However, the industry overall now faces a new set of challenges due to global inflation which is…