Myanmar

Sales of hot drinks registered marginal growth in 2023. Coffee, the largest category, and other hot drinks recorded growth, while retail volume sales of tea declined. A developing coffee culture supported rising demand for fresh coffee, with tea…

Tissue and hygiene in Myanmar posted strong retail volume growth in 2023, supported by population growth and urbanisation, despite higher prices. The consumer base mainly consists of middle- and high-income consumers. However, households remained…

Beauty and personal care players continued to adjust to shifting consumer habits and fluctuations in the economy in 2023 by launching smaller pack sizes and low-cost alternatives to fight inflation, marketing initiatives including price discounts,…

In 2023, Myanmar's recovery from the COVID-19 pandemic and military coup faces new challenges due to global inflation. Soaring prices have led to decreased purchasing power, prompting a shift in snack consumption patterns. Consumers are downtrading…

Political and economic repercussions, such as regional conflicts, inflation, and currency depreciation, resulting from the 2021 coup have cast a shadow on Myanmar's staple foods in 2023. Retail prices have persistently surged across various…